Learn more about Aveda
The art and science of pure flower and plant essences is the core of Aveda. Our beauty products are alive with the life force of plants, and contain pure essential oils. Our solutions are so powerful we call them Purescriptions™. While we specialise in providing the best shampoos, conditioners and treatments for hair, we offer other plant–based products - skincare, makeup, pure-fume™, aromas and lifestyle—that are all professionally developed, clinically tested, and go to exceptional lengths to be respectful of the earth. Our professional network, nearly 7,000 salons and spas worldwide, shares our commitment. Ever since a hairdresser founded Aveda in 1978, our products have been harvested with respect for the earth, in harmony with the web of life. Aveda: connecting beauty, environment and well–being.
GET THICKER FULLER LOOKING HAIR
Rooted in Ayurveda, Aveda's InvatiTM uses a system of 97% naturally-derived products that reduces hair loss to help keep hair for longer. InvatiTM is powered by DensiplexTM, an invigorating complex of Ayurvedic herbs, which helps to revitalise the scalp around the follicles when massaged in.
SOFT DEFINED CURLS WITH BE CURLYTM
Curly hair doesn't have to be a chore to tame. Control curls and delicately detangle tresses with the help of Aveda Be CurlyTM - working to fight frizz, inject hydration and improve the look and definition of curls with every use. Naturally-derived formula easily separates even the most tangled curls and coils, while intensely moisturising tresses with Certified Organic Babassu Oil.
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LET NATURE FIGHT FRIZZ
Smooth InfusionTM calls upon Aveda’s advanced plant technology to form a new, lightweight surface that smoothes and softens hair up to 60%. Powered by a Plant Infusion Blend derived from organic aloe, maize and guar bean, Smooth Infusion™ is a smooth ride to silky, sleek styles—helping tame even the most unruly of hair types.
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The iconic Shampure aroma - a unique blend of 25 pure flower and plant essences - has become one of Aveda’s most-loved and instantly recognisable fragrances. Bask in the Aveda at-home spa experience, indulging in this sensorial and nostalgic journey, while lavishing the hair and skin in moisture.
AVEDA DAMAGE REMEDYTM
Damage Remedy Range offers a targeted solution to restore hair’s protein using the hero ingredient of Quinoa. Working in harmony, Damage Remedy Daily Hair Repair and Damage Remedy Intensive Restructuring Treatment are the ultimate damage-defying duo, giving your hair a weekly and daily dose of nourishing protein and care.
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Aveda's mission is to care for the world we live in, from the products they make to the ways in which they give back to society. Aveda the brand and Aveda products strive to set an example for environmental leadership and responsibility, not just in the world of beauty, but around the world.
Aveda's Green Ingredient Promise continually strives to increase the use of naturally derived ingredients, i.e. those in which more than 50% of the molecule comes from a plant, non-petroleum mineral, or other natural source, like water. The Aveda promise also sets the standard for natural processing so you get the results you want while protecting the planet.