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Learn more about Hugo Boss

BOSS is HUGO BOSS' core brand and stands for contemporary, modern elegance that satisfies the most sophisticated tastes and enhances the wearer's personality. HUGO, the trend brand from HUGO BOSS, is the home of avant-garde design. HUGO delivers progressive looks and fragrances with a contemporary attitude. BOSS Orange is spontaneous, passionate and energetic, yet casual and relaxed at the same time.

Best of HUGO BOSS Fragrance


Irresistible, unforgettable - like a savoured seduction. BOSS THE SCENT has been created for the BOSS Man who plays seduction slowly, passionately and as an experience to be savoured and returned to time after time.

hugo boss aftershave


Extraordinary ingredients ensure BOSS BOTTLED remains a trendsetter in male perfumery and perfectly complements the Man of Today.

hugo boss aftershave


A perfume that invites you to take pleasure in the moment: fresh, indulgent, fulfilling.

Which BOSS Man are you buying for?

Is he masculine, desirable and sexy?

Gift him BOSS THE SCENT, a seductive fragrance that engages the senses. Paying tribute to his personal achievements, BOSS THE SCENT is for men who believe seduction should be slow, steady and tense with anticipation. For men who are confident in their physical presence though unselfconsciously aware of their allure. BOSS THE SCENT is utterly unique, never to be forgotten.

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Does he exude success and masculinity?

BOSS BOTTLED is the perfect gift for him. For men who are passionate and real, who are both versatile and full of contrasts, whose style is raw but well-groomed - BOSS BOTTLED perfectly complements him as he delivers success in all areas of his life. A truly masculine fragrance, classic yet utterly modern.

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Reawaken the senses with BOSS THE SCENT

Watch Theo James the face of the new aftershave by BOSS THE SCENT