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Learn more about Hugo Boss

BOSS is HUGO BOSS' core brand and stands for contemporary, modern elegance that satisfies the most sophisticated tastes and enhances the wearer's personality. HUGO, the trend brand from HUGO BOSS, is the home of avant-garde design. HUGO delivers progressive looks and fragrances with a contemporary attitude. BOSS Orange is spontaneous, passionate and energetic, yet casual and relaxed at the same time.

Best of HUGO BOSS Fragrance


Inspired by the BOSS man’s inimitable drive and ambition to achieve success beyond limits, in all aspects of his life. BOSS Bottled Unlimited is a dynamic fusion of masculinity and confidence with the core BOSS values of elegance and style at its heart, a motivating energy boost for personal success beyond limits.

hugo boss aftershave


Extraordinary ingredients ensure BOSS BOTTLED remains a trendsetter in male perfumery and perfectly complements the Man of Today.

hugo boss aftershave


Irresistible, unforgettable - like a savoured seduction. BOSS THE SCENT has been created for the BOSS Man who plays seduction slowly, passionately and as an experience to be savoured and returned to time after time.

Which BOSS Man are you buying for?

Is he successful, hard working and focused?

BOSS Bottled and BOSS Bottled Unlimited are the perfect gifts for him. BOSS Bottled fragrances are for men who strive to achieve success beyond limits, whose personal attributes help him be a man with integrity, courage and strength even whilst pushing to achieve his ultimate goals in all areas of his life.

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Is he masculine, desirable and sexy?

Gift him BOSS THE SCENT, a seductive fragrance that engages the senses. Paying tribute to his personal achievements, BOSS THE SCENT is for men who believe seduction should be slow, steady and tense with anticipation. For men who are confident in their physical presence though unselfconsciously aware of their allure. BOSS THE SCENT is utterly unique, never to be forgotten.

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Reawaken the senses with BOSS THE SCENT

Watch Theo James the face of the new aftershave by BOSS THE SCENT

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