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marc jacobs

“A Daisy is a friendly flower, not precious, not exotic, but it evokes a spirit in a lot of women.”
- Marc Jacobs

marc jacobs daisy

DAISY

A classic, pure perfume that’s charming and iconic. It transports you to a place that is optimistic, beautiful, and pure.

marc jacobs daisy limited edition

DAISY LIMITED EDITION

Features Daisy’s classic silhouette and signature fragrance, updated with a shiny white finish and gold metallic logo complementing the oversized white and gold cap.

daisy


A beautiful meadow of wild daisies under blue skies in Los Angeles, California, sets the scene.

kaia gerber marc jacobs


The campaign features model, Kaia Gerber, sharing carefree moments alongside fellow models Sofia Mechetner and Dilia Martins.

The muse

“I’m thrilled to be the face of Daisy Marc Jacobs; the campaign is playful and light-spirited, and that is exactly the way I feel most days.”
- Kaia Gerber

marc jacobs ad
daisy model
marc jacobs model
daisy scent

The fragrance

The top of the perfume is infused with succulent wild berries and soft white violets, leaving an irresistibly fresh and radiant scent on the skin. At the heart, velvety jasmine wraps each note, enhancing the vibrancy of the florals. A dreamy base of sandalwood imparts an aura of warmth and sensuality, creating a delicate and romantic contrast within the fragrance.

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