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Learn more about Urban Decay

Urban Decay has been shaking up the beauty industry and exciting beauty junkies for more than 15 years with its unique beauty products that are long-lasting and available in an extensive range of colours.

The Urban Decay story started when the prestige beauty market was dictated by a colour palette of red, pink and beige. Sandy Lerner (co-founder of Cisco Systems) made a bold decision to create products that would satisfy her makeup tastes. Sandy met Wende Zomnir, a creative businesswoman and makeup addict almost since birth. The duo came to an agreement which led to the creation of amazing new nail polishes that bore ground-breaking names in Wende's Laguna Beach bungalow and the rest is history.

Today, Urban Decay is renowned for their experimental shades, luscious Vice Lipstick, the best-selling Naked range and innovative complexion products like the All Nighter Setting Spray and All Nighter Foundation.

Urban Decay Naked Palettes

Palettes

From Naked neutrals to Electric brights, Urban Decay's palettes provide a unique assortment of shades and inspiration for
new looks.

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Urban Decay face

Face

Urban Decay's complexion regime makes it easy to achieve flawless, ultra definition skin: just Prep, Prime, Perfect, Finish and Set.

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urban decay lip

Lips

With an insane range of shades and formulas (including lipsticks, pencils and glosses), Urban Decay has your lip colour covered.

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Eye make up

Eyes

Urban Decay has it all. Velvety eyeshadows, creamy eye pencils, blacker-than-black mascara and their legendary Eyeshadow Primer Potion. 

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Make up tools

Tools

Not only are Urban Decay's artist-quality brushes and tools loaded with high-performance features, they're also cruelty-free and vegan.

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Bestsellers

urban decay uk

Create a glow that's subtle or amped up

We’ve worked with Urban Decay to create some special looks for your next big occasion. Whether you’re a glitter lover or a graphic liner enthusiast, we have it covered.

Get the look

Follow us #UDDebenhams

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What's hot

Model wearing Urban Decay makeup

Beauty with an edge

Urban Decay is beauty with an edge. Feminine, dangerous and fun, it appeals to those who relish their individuality and dare to express it. Take a look at some of our best picks.

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Urban Decay Naked Palettes

The naked effect

Neutrals with an edge. Coverage without compromise. Go ahead, get Naked.

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Urban Decay Perversion eye liner and mascara products

Perversion

Perversion is part of Urban Decay's history. It all started with jet-black nail color in the '90s, and led to a quiver of blacker-than-black liners and an ultra-creamy, lengthening, volumizing mascara.

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Naked Shapeshifter Palette

Watch Artist in Residence, Amanda Rodriguez and Beauty Blogger, Alex Light trial Shapeshifter

urban decay shapeshifter

The transformative power of makeup

naked 1 palette

The classic bronze

Our classic Naked Palette has revolutionised neutral makeup forever. Brimming with 12 gold-hued matte, satin, shimmer and sparkle eyeshadows, this palette is anything but dull.

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naked 2 palette

The sultry neutral

Naked 2 is packed with 12 never-boring taupe-hued neutrals. Expand your Naked range to create even more sultry neutral looks, smoky dramatic looks and everything in between.


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naked 3 palette

The rosy metallic

Naked 3 lets you experiment with 12 rose-hued neutrals from Urban Decay. These neutrals will make you want to get Naked all over again.

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