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Learn more about Urban Decay

Urban Decay has been shaking up the beauty industry and exciting beauty junkies and make up artists for more than 15 years with its ability to create new and innovative beauty products that are long-lasting and available in a wide range of colour choices. The Urban Decay story started when the prestige beauty market was mainly dictated by a colour palette of red, pink and beige. Sandy Lerner (cofounder of Cisco Systems) made a bold decision to create products that would satisfy her makeup tastes. Sandy met Wende Zomnir, a creative and strong-minded businesswoman (and makeup addict almost since birth). They came to an agreement which led to the creation of amazing new nail polishes in Wende's Laguna Beach bungalow, and the rest is history. Today, Urban Decay is known for experimental shades and innovative products, the company has one of the biggest shade ranges in the industry - and some of the best-selling palettes in the business.

Urban Decay Naked Palettes


From Naked neutrals to Electric brights, Urban Decay's palettes provide a unique assortment of shades and inspiration for
new looks.

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Urban Decay eye makeup


Urban Decay has it all. Velvety eyeshadows, creamy eye pencils, blacker-than-black mascara and their legendary Eyeshadow Primer Potion.

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Urban Decay lipstick


With an insane range of shades and formulas (including lipsticks, pencils and glosses), Urban Decay has your lip colour covered.

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Urban Decay makeup


Urban Decay's complexion regime makes it easy to achieve flawless, ultra definition skin: just Prep, Prime, Perfect, Finish and Set.

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Urban Decay makeup brushes


Not only are Urban Decay's artist-quality brushes and tools loaded with high-performance features, they're also cruelty-free and vegan.

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Get the complete look

You’ve found the make up now discover the dress to match.

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What's hot

Model wearing Urban Decay makeup

Beauty with an edge

Urban Decay is beauty with an edge. Feminine, dangerous and fun, it appeals to those who relish their individuality and dare to express it. Take a look at some of our best picks.

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Urban Decay Naked Palettes

The naked effect

Neutrals with an edge. Coverage without compromise. Go ahead, get Naked.

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Urban Decay Perversion eye liner and mascara products


Perversion is part of Urban Decay's history. It all started with jet-black nail color in the '90s, and led to a quiver of blacker-than-black liners and an ultra-creamy, lengthening, volumizing mascara.

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Where there's smoke

The transformative power of makeup

The Urban Decay Iconic Eye

Step outside of your colour comfort zone and master the technique of creating the iconic Urban Decay purple eye look in just a few easy steps.

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Naked3 at work

Want to spice up your work day? Learn how to get a sultry, safe-for-work look using the bestselling Naked3 palette.

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Easy contouring

Urban Decay makes even the most complicated looks easy to achieve. Learn how to create a naturally beautiful contoured look.

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