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BRA SHAPE buying guide

With so many different styles to choose from, searching for the right bra can be a somewhat daunting experience. Our detailed, but straightforward, guide should ensure you find the perfect design that's a fabulous fit for your shape.

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Lingerie style guide

T-shirt bra

To ensure you have no lumps and bumps - from seams or pretty lace details - the T-shirt bra is a girl's best friend. The smooth moulded cups make it virtually invisible under tight fitting clothes. The moulded cup gives you a natural shape and great support - every woman should own at least one.

Perfect for...

Tight fitted clothes or in nude for an invisible look under white and sheer tops.

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Balcony bra

Perfect for a naturally lower bust, this bra provides fabulous uplift together with a more rounded shape. Straps for this style tend to sit wider on the body.

Perfect for...

Outfits that have square necklines.

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Plunge bra

This bra is cut very low at the front, which makes it perfect to wear with low or v-neck tops. A plunge bra is normally slightly wider set on the straps, with the wire tilted at a different angle to push the bust inwards. This style is also available with added padding to enhance cleavage.

Perfect for...

Low cut outfits.

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Non-wire bra

We offer a huge variety of non-wire bras, from a first bra for the developing bust, to firm support bras. Sometimes called soft cup bras, non-wire options offer support and uplift without the use of a wire. It is recommended that you wear a non-wired bra during pregnancy due to the fact that your breast tissue will, once again, be developing and growing.

Perfect for...

Those looking for superb fit and comfort.

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Push up bra

At times you might need a little boost, be it a natural look via a discreetly enhanced cleavage, or something a little more dramatic. There are all sorts of cleavage bras available to give you added confidence, such as a plunge push up bra to lift your bust and push your breasts together, or a balcony bra, with added boost, to provide extra uplift and a more rounded shape. Whatever level of cleavage you desire, we've got the bras to give you the ultimate boost.

Perfect for...

Giving your bust a boost.

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Multi-way & strapless bra

A lingerie must-have, the strapless/multi-way bra is an essential ingredient when it comes to making the most of your outfits. All our strapless bras come with detachable straps, allowing them to be worn in a multitude of ways; strapless, halter-neck, cross-over or as regularly positioned straps. Many of our strapless bras come with added padding, for extra uplift, and moulded smooth cups for a really clean outline. Available up to H cup all our strapless/multi-way styles offer unbeatable support.

Perfect for...

Strapless outfits and halter-neck styles - the go-to solution for party dresses.

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Full cup bra

This shape tends to offer modest cup coverage; the bra is high in the cup and covers the whole breast - ideal for women who like to feel completely supported and encompassed by a bra. Full cup bras tend to be non-padded, with an additional side sling to offer extra support.

Perfect for...

Great support for the larger bust.

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Sports bra

A good sports bra is essential for anyone who exercises; there are no muscles in your breasts, therefore added support is vital. Whatever your level of activity, be it a light yoga class or long-distance running, there are different levels of support available.

Most sports bras offer full coverage and are non-wired. Look for moisture wicking or breathable fabrics, wider straps & cushioned fastenings to ensure your bra will offer the extra comfort you need.

Perfect for...

Providing the best support through your workout.

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