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Bra Fit: Buying Guide

Bra fit Buying Guide

Finding the perfect bra is essential in helping you feel comfortable and supported. The correct size bra can make you look slimmer, improve posture and even help your clothes fit better. On average, research shows that 80% of women are wearing the wrong size bra, if you are unsure follow our five-step checklist to see if your bra is fitting you properly.

5 signs that your bra doesn't fit
5 signs that your bra doesn't fit
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  • 1. CENTRE

    The centre of your bra sits away from your body.


    The underband is riding up your back and you can pull it away from your body with ease.


    The underwires are lifting away from your body and the bra cups are rising upwards, exposing the bottom of the breast tissue, or wires are digging in at the underarm.

  • 4. BUST

    The bust bulges over the top of the cups and the cups are digging into the breasts.

  • 5. CUPS

    The top of the cups are baggy and the bust isn't filling out the bra.

Your perfect bra fitting guide

Our helpful video will show you how to properly check the fit of your bra.

Specialist bra fitting

Our in-store experts are trained to carry out specialist fittings to ensure you find the perfect fit and offer you advice on your needs.

Mastectomy & post surgery bras

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Maternity bras

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Bra shapes explained…
Bra shapes explained…

Plunge bra

A plunge bra if cut lower at the front and is ideal to wear with V neck tops or low cut dresses.

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Push up bra

A push up bra has additional padding to enhance your bust, giving you more defined cleavage.

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Balconette bra

A balconette bra sits straighter across the bust and wider on the body with the straps set slightly further apart.

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Maternity bra

Whilst you are pregnant your bust shape will change so we recommend wearing a non-wired or maternity bra to prevent damage to your ever changing bust.

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Nursing bra

Our comfortable nursing bras are designed with drop cups to make feeding easier when your new baby arrives.

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Minimiser bra

A minimiser bra offers a flatter and wider shape and gives the illusion of the bust being smaller by repositioning the volume from the front of your body towards the underarm.

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Common questions
Common questions

How do you measure your bra size?

Follow our video instructions to find out your back size and then use our five common signs to help you check whether your bra is fitting properly. We recommend visiting one of our in-store bra fit experts to get the perfect bra size for you.

What happens at a bra fitting?

A bra fitting is not a measuring service, so one of our expert bra fitters will work with you to find the bra which not only fits you perfectly, but also suits your requirements and shape. The fitter will ask you to remove your top and keep your bra on and then fit you in either your existing bra, a bra you have chosen or may suggest using a bra of her choice. Our fitters will then take an underbust measurement to establish your back size and assess the fit of your current bra. She will then fit you in a selection of bras and advise you on which bra style best suits your bust type.

How do you put on a bra properly?

Put your arms through the bra straps, positioning your breasts into the cups and fasten the bra to ensure it feels secure and fits flat at the back. We recommend fastening your bra on the middle hook so that you have flexibility to adjust your bra throughout the month if your weight fluctuates and to give you the option to tighten your bra as it stretches over time. Adjust the straps so your bust feels supported and check the cup edge does not gape away from the bust.

How do you hide bra straps?

We offer a variety of different bra styles to ensure you can hide bra straps when wearing different outfits. Choose a strapless bra when wearing a strapless dress or top. A multiway bra can be worn with the strap in the halter neck position for outfits that are cut away at the neckline. If you have a racer back top then you can buy a clip which attaches to your straps to bring the straps closer to the centre of your back and prevent them from showing.

How do you wear a bra with a plunging dress?

We have a range of bras for low cut or sheer panel dresses. A clear front bra or a bra with a very deep front will give a great shape but won't show through your dresses. If you have a smaller or pert bust and feel comfortable not wearing a bra, we recommend using fashion tape to adhere your breasts to your outfits.

What bra should you wear with a backless dress?

There are a variety of styles of bras to wear with backless dresses, including bras with a clear back panel and lower back bras. Alternatively, you could try stick on bras which have no back but still have underwires and padding for shape and support. If you want to make a statement, choose a bra with beautiful lace details and let it show through your dress.

Drop into your local store for your bra fit - no appointment required. For advice ask our experts at

Store finder
Store finder

For friendly, discreet advice on all your lingerie needs, simply pop into your nearest store and
speak to one of our experts.

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