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Knickers buying guide

KNICKERS buying guide

From invisible knickers - perfect for the classic bodycon - to flattering designs that sculpt the figure, our collection of knickers considers every detail from flat edges to shaping panels, ensuring you always feel as wonderful as you look.

With so many options available, our detailed guide to knickers will help you select a pair to suit your style.

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Lingerie style guide


Shorts provide a great fit, a good level of bottom coverage and a straight leg line. An ideal for an every day, comfortable fit.

Perfect for...

All body shapes - a great all-rounder.

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Full briefs

The full brief offers very full bottom coverage, sits above the tummy button and has a low leg line. Perfect for a smooth, comfortable and supportive fit.

Perfect for...

Apple-shaped figures, thanks to the full tummy coverage and superb comfort on waistline.

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Thongs offer no bottom coverage, sit below the belly button and offer a medium leg line.

Perfect for...

No VPL under clothes. Fabulous for pert bottoms.

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Our new favourite, brazilians offer cheeky cut-away coverage on the bottom, sit on the hips and offer a medium leg line. This modern shape offers a flattering and stylish option for your knicker drawer.

Perfect for...

Flattering any figure.

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High leg

A classic everyday option, hi-leg knickers offer medium bottom coverage and a higher leg line, combining to give a feminine shape.

Perfect for...

Lengthening the look of your legs.

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Virtually invisible, even under the closest fitting outfits, thanks to bonded flat edges. Essential for a smooth and sleek silhouette, all shapes of knickers are available in this range.

Perfect for...

Avoiding that fashion faux pas - the VPL.

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Shaping briefs offer medium and light control across the tummy and hips. A comfortable and flattering option, with a little extra support and everyday smoothing, a mix of pretty lace and smooth cotton designs provides a suitable style for any occasion.

Perfect for...

Comfortably disguising any lumps and bumps.

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