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My Bag

The ultimate guide to...

Buying Mascara

In your makeup bag it's great to have a choice of mascaras so that you can get a great day look and a dramatic night look. With so many to choose from we've put them to the test so we can help you to build your perfect mascara wardrobe.

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For the Day

Throughout the day you might not get chance to top up those lashes, so a mascara with long-staying power is your ultimate cosmetic bag wonder. For best results opt for a waterproof mascara.

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For the Night

To create a more dramatic look for the night, choose mascaras that give a fabulous false eye lash effect. The formula shapes the eyes to give a more intense graphic outline.

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For Lengthening

If you want extreme, longer lashes that really lift from the roots to make even the tiniest lashes appear longer, then lengthening formulated mascaras will really lift from the roots to lengthen those lashes to the absolute max.

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For Plumping

With just one stroke, mascaras with spectacular plumping formula can thicken and reshape lashes to give a fuller look.

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For Volume

When choosing a good volumising mascara look at the brushes as well as the formula. Brush wands need to get right to the roots whilst the easy wearing formula defines and coats each lash to create oodles of volume.

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For Curling

Not everyone likes to use an eyelash curler so to get the same results opt for a mascara with lash curl action. To build curl intensity apply a few coats.

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Top Tips & Advice

For perfect application take a look at our tips and tricks below.

  • Brush over the top of the lashes to remove clumps
  • When applying get as close to the roots as possible for best lash-results
  • For a less dramatic look, just coat your top lashes
  • Don't keep pumping air into the bottle as this dries out the liquid quicker