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The ultimate guide to...

Newborn essentials

Having a new baby in the house is a special time for everyone, but it can feel overwhelming if you're not prepared. Don't worry though for, with a little help from us, you'll have everything a newborn needs and, most importantly, how many per essential you need to buy.

Shop all newborn

Bodysuits x8

A must-have investment, newborn babies will wear bodysuits all year round.

Shop baby rompers & sleepsuits

Sleepsuits & babygrows x8

Popular nightwear for newborns, ideal for babies to sleep in.

Shop baby grows & sleepsuits

Sleepbags x8

The alternative to sheets and blankets, these ensure the baby is wrapped up the whole night through.

Shop sleepbags

All-in-one suit x1

All in ones with hoods will keep your newborns warm on their first outings.

Shop baby rompers

Baby blankets x2

Soft knitted shawls to keep your baby warm during their naps and strolls.

Shop baby blankets

Cardigans x2

Layering pieces is essential during a baby's first months to help them maintain a constant temperature, opt for hooded styles in winter and crew or v-necks for spring.

Shop coats & cardigans

Towels x2

Soft cotton towels with hoods and mittens to dry and warm baby after bath time.

Shop baby towels


Essential to avoid your baby scratching their face and body during the early days.

Shop newborn essentials

Baby socks x4

Towelling cotton socks are ideal, for these will stay firmly and comfortably on your baby's feet.

Shop socks, bibs & hats

Booties x2

Cotton booties with rib turn-overs ensure they stay on baby's feet.

Shop baby shoes & boots

Bibs x8

Essential at feeding time, a double layer cotton bib with plastic trimming is practical for dribbling.

Shop socks, bibs & hats

Hats x2

Hats are essential all year round, protecting baby from the sun and cold.

Shop socks, bibs & hats