No image available
No image available
Your request is being processed.
My Bag

The ultimate guide to...


Our towels buying guide will help you choose the correct towels for your home and provides tips on how to take care of them and keep them looking fresh and feeling soft.

Shop all towels

Supersoft cotton towels

Our Best Buy Supersoft cotton towel is both durable and absorbent. This range is available as loose towels and as a great value bale.

Shop all towels

Egyptian cotton towels

A luxurious heavy cotton with a longer fibre that is both durable and absorbent, whilst maintaining a silky soft handle. Egyptian does not mean that the towels have to be made in Egypt, but that the cotton seeds have to have originated from Egypt and the surrounding areas.

Shop all towels

Jasper Conran Supima cotton towels

Luxurious towels produced using Supima cotton - the finest cotton in the world. With durable and extra long smooth fibres these towels are highly absorbent and beautifully soft.

Shop all towels

Supremely soft cotton modal towels

Our softest towels are produced using a blend of cotton and modal. Modal helps create a luxuriously soft highly absorbent towel.

Shop all towels


Velour is a cotton weave towel, where the tops of the woven loops are sheared to produce a soft velvety finish. Most frequently used in beach towels.

Shop all towels

Towel care

  • Cotton is a natural fibre and in order to retain its appearance, performance, softness and lustre it is important to follow the instructions on the care label and on the detergent you use
  • Ensure undiluted washing detergent does not come into direct contact with towels as this can cause spot bleaching
  • Use a colour sensitive detergent that does not contain any OBA's (Optical Brightening Agents). OBA's brighten whites but fade colours
  • Washing your towels before the first use ensures optimum absorbency
  • Avoid excessive use of fabric conditioners, as this can leave a coating on towels, which can affect overall absorbency
  • It is normal for all towels to shed fluff, this is called linting and is caused by very small fibres working loose and will reduce over time