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My Bag


Jane Packer is known for challenging the establishment view of floristry with her fresh and innovative ideas. Jane Packer opened her flower shop in London's West End over 20 years ago and immediately sought to bring something fresh to the world of flowers. She championed the vision that flowers are as exciting as fashion and interior design, but entirely more accessible.

Today, Jane Packer has stores in London, New York, Tokyo and Seoul, at least 10 books to her name and has presented various television programmes. Jane also lectures across the world on her flower philosophy which takes inspiration directly from nature to produce arrangements that are not forced, but feel natural.


Jane joined Designers at Debenhams with Grey Rose by Jane Packer, a collection of fabulous faux flowers, pretty petals and stunning stems. Jane Packer continues to deliver a homeware collection of all things beautiful. Fresh, innovative and ultra stylish, her range of accessories and vases adds the perfect finishing touches to any home.

Style is... completely personal to each individual.

My personal style is... simplicity yet gorgeousness rolled into one.

My collection is... flowers without fuss.

I'm inspired by... changing seasons and a flower's individual beauty.

My favourite piece from my collection is... hard to pick as there is a constant flow of inspiration from seasons througout.

A woman looks great when... surrounded by nature.

A man should always... give flowers, I can't think of anything better!

My most treasured possession is... my family.

If I weren't working in fashion... I would be an actress

My top tip is... never contrive.