International franchising
Debenhams aims to continue expanding internationally through arrangements with franchise partners.
Where
We are targeting key markets that we believe will deliver volume and critical mass e.g. Northern Europe, Central Europe, Middle East and Far East.
How
The main thrust is through Regional Franchises, introducing the full department store concept in large/emerging markets or sophisticated markets with weak or under-representation of department stores.
Regional Franchising gives the benefit of partnership, i.e.:
- Volume and economies of scale for the franchisee
- Access and market expertise for Debenhams PLC
Exclusive relationships across agreed territories allow Debenhams to adopt a more collaborative supporting and flexible role where relationships can be built and rewards are shared.
| What does Debenhams offer? | What does the ideal franchise partner have? |
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If you would like to find out more about his exciting business opportunity, please contact us.
contact us