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My Bag

Girls & Boys

T-shirts & tops

Let kids go mad for motifs, style it up with stripes and flirt with florals - this stylish mix of designs will definitely be top of their wish-list.

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Girls' dresses

She'll happily play dress up with this range of sweet and chic daytime designs and show-stopping styles that are all set to party.

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Get your little ones all dressed up and ready to party in Baker's adorable occasionwear from smart shirts and chinos for him to pretty little frocks for her.

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Whether it's for playing in the pool or splashing in the sea, they'll be ready to dive right in with our selection of kids' swimwear, from the brightest bikinis to the coolest board shorts.

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Shorts & chinos

Available in a rainbow of colours and prints, a pair of classic chinos or stylish shorts will complete their outfit beautifully.

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Baby gifting

Spoil tiny tots with the perfect gift from super-soft blankets to cosy sleepsuits and adorable socks.

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Baby grows

Take your pick of polka dots and funky colours, a mix of motifs and colourful stripes with this big range of baby grows and roaring little romper suits.

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Newborn t-shirts & tops

From colourful classic polos to the cutest character motif tees, these gorgeous little separates are definite must-haves for your stylish little stars.

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Ideas & inspiration


    Whether they're catching some waves or paddling in the pool, kids are sure to make a splash in Baker's fun and colourful swimwear and beachwear. Little mermaids will enjoy playing in the prettiest bikinis and swimsuits while little boys will be ready to jump right in with the coolest swim shorts and rash suits.

    Make a splash

    With a focus on painterly hues and beautiful motifs, Baker's new season prints are inspired by vintage oil paintings. Contrasting rich tones with flashes of brights, the motif flows through the whole collection, decorating outerwear and nightwear, trousers, dresses and linings.

    All in the print

    Baker reinvents Ted's iconic prints and signature details beautifully for baby. In a selection of weights and fabrics, snowsuits are lined with luxurious fur and feature gorgeous florals for baby girls, whilst sport-inspired quilting and final flourishes to the foot feature for baby boys. Along with cosy blankets with matching hats and dribble bibs, Baker's box of socks is the perfect giftable treat, offering socklets packaged in a sweet chocolate box for baby girls or milk carton for baby boys.

    Little luxuries

    Refined and updated for the new season, Baker's chinos and denim are stylish and functional, with a slimmer leg, tactile fabrics and a lot more stretch. Inspired by Ted's journeys around the globe, geo prints and bold colours are a focus, echoed in stitching, internal waistbands and pockets.

    With something for every dress code, Baker's shirt collection features bright brushed checked shirts alongside smart occasion pieces that are perfect for Sunday best. Subtle prints on white, lilac and pale blue are a refined choice, whilst bold reds and blues are fun and playful.

    Looking dapper
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