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Ben Sherman returned from adventures in the USA to set up his shirt business in the UK in 1963. Inspired the potent optimism of mid-twentieth century America; the land of teenage rebellion and pop culture, he set about re-inventing and re-defining the shirt in a new and exciting way for the British market. Ben Sherman shirts have been worn buttoned up since 1963; it is a deliberate style choice that exudes 'Britishness' and personal pride. It’s also an integral part of British style culture.

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