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Learn more about Urban Decay

Urban Decay has been shaking up the beauty industry and exciting beauty junkies and make up artists for more than 15 years with its ability to create new and innovative beauty products that are long-lasting and available in a wide range of colour choices. The Urban Decay story started when the prestige beauty market was mainly dictated by a colour palette of red, pink and beige. Sandy Lerner (cofounder of Cisco Systems) made a bold decision to create products that would satisfy her makeup tastes. Sandy met Wende Zomnir, a creative and strong-minded businesswoman (and makeup addict almost since birth). They came to an agreement which led to the creation of amazing new nail polishes in Wende's Laguna Beach bungalow, and the rest is history. Today, Urban Decay is known for experimental shades and innovative products, the company has one of the biggest shade ranges in the industry - and some of the best-selling palettes in the business.

Urban Decay Naked Palettes

Palettes

From Naked neutrals to Electric brights, Urban Decay's palettes provide a unique assortment of shades and inspiration for
new looks.

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Urban Decay eye makeup

Eyes

Urban Decay has it all. Velvety eyeshadows, creamy eye pencils, blacker-than-black mascara and their legendary Eyeshadow Primer Potion.

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Urban Decay lipstick

Lips

With an insane range of shades and formulas (including lipsticks, pencils and glosses), Urban Decay has your lip colour covered.

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Urban Decay makeup

Face

Urban Decay's complexion regime makes it easy to achieve flawless, ultra definition skin: just Prep, Prime, Perfect, Finish and Set.

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Urban Decay makeup brushes

Tools

Not only are Urban Decay's artist-quality brushes and tools loaded with high-performance features, they're also cruelty-free and vegan.

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Bestsellers

What's hot

Model wearing Urban Decay makeup

Beauty with an edge

Urban Decay is beauty with an edge. Feminine, dangerous and fun, it appeals to those who relish their individuality and dare to express it. Take a look at some of our best picks.

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Urban Decay Naked Palettes

The naked effect

Neutrals with an edge. Coverage without compromise. Go ahead, get Naked.

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Urban Decay Perversion eye liner and mascara products

Perversion

Perversion is part of Urban Decay's history. It all started with jet-black nail color in the '90s, and led to a quiver of blacker-than-black liners and an ultra-creamy, lengthening, volumizing mascara.

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Urban Decay Naked Skin Tutorial

The transformative power of makeup

The Urban Decay Iconic Eye

Step outside of your colour comfort zone and master the technique of creating the iconic Urban Decay purple eye look in just a few easy steps.

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Naked3 at work

Want to spice up your work day? Learn how to get a sultry, safe-for-work look using the bestselling Naked3 palette.


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Easy contouring

Urban Decay makes even the most complicated looks easy to achieve. Learn how to create a naturally beautiful contoured look.

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90 products found
Urban Decay
All Nighter - Long-Lasting makeup Setting Spray 118ml
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£21.00

Urban Decay
Naked 3 Palette
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Was £38.00
Now  £34.20

Urban Decay
Naked eyeshadow palette
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Was £38.00
Now  £34.20

Urban Decay
NAKED 2 eyeshadow palette
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Was £38.00
Now  £34.20

More colour options
Urban Decay
Naked Skin Weightless Complete Coverage Concealer
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£17.50

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Urban Decay
24/7 Glide-on eye pencil
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£14.00 - £ 15.50

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Urban Decay
Summer Collection: Eyeshadow
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£14.00

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Urban Decay
Naked Skin Weightless Ultra Definition Liquid Makeup
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£27.00

Urban Decay
De-Slick - Oil Control Makeup Setting Spray 30ml Travel Size
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£9.00

Urban Decay
Eyeshadow Primer Potion travel size 6ml
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£8.00

Urban Decay
Naked Basics 2
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Was £23.00
Now  £20.70

Urban Decay
Naked On The Run
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Was £37.00
Now  £33.30

More colour options
Urban Decay
Revolution Lipstick 2.8g
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£15.00 - £ 15.50

Urban Decay
De-Slick - Oil Control Makeup Setting Spray 118ml
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£21.00

Urban Decay
Orginal primer potion 10ml
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£16.00

More colour options
Urban Decay
Naked Flushed
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£22.50

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Urban Decay
Moondust Eyeshadow
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£14.00

Urban Decay
Perversion Mascara
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£17.50

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Urban Decay
24/7 Lip Liner 1.2g
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£13.50

Urban Decay
Shadowbox
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£23.00

Urban Decay
De-Slick Mattifying Powder
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£19.50

Urban Decay
Travel-Size Eyeshadow Primer Potion - Anti-Aging
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£10.00

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Urban Decay
Naked Skin - Ultra Definition Loose Finishing Powder
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£23.00

Urban Decay
Naked Basics eye shadow palette
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Was £23.00
Now  £20.70

Urban Decay
Chill MakeUp Setting Spray - Cooling and Hydrating 118ml
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£21.00

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Urban Decay
Summer Collection: Afterglow Blush
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£19.00

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Urban Decay
24/7 Waterproof Liquid Eyeliner
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£14.00 - £ 14.50

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Urban Decay
Naked 24/7 Glide-On Double-Ended Eye Pencil
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£12.50

Urban Decay
Anti-Ageing Eyeshadow Primer Potion 11ml
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£18.00

Urban Decay
Big Fatty Mascara
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£15.50

Urban Decay
Naked Skin Beauty Balm
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£23.50

Urban Decay
Naked Illuminated Shimmering Powder for Face and Body
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£22.50

Urban Decay
Cannonball - Ultra Waterproof Mascara
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£15.50

Urban Decay
All Nighter Eyeliner
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£15.00

Urban Decay
Complexion Primer Potion - Pore Perfecting
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£19.50

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Urban Decay
Summer Collection: High Color Lip Gloss
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£15.00

Urban Decay
Urban Decay gift card
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£10.00 - £ 300.00

Urban Decay
Good Karma Optical Blurring Brush
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£21.00

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Urban Decay
Sheer Revolution Lipstick
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£15.50

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Urban Decay
Naked Ultra Nourishing Lipgloss 4ml
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£14.50

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Urban Decay
Naked Skin Compact Powder 7.4g
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£23.00

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Urban Decay
24/7 concealer
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£14.00

Urban Decay
Eyeshadow Primer Potion-Sin
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£16.00

Urban Decay
Electric Pressed Pigment Palette
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Was £38.00
Now  £34.20

Urban Decay
Naked Skin Beauty Balm 15ml Travel Size
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£9.00

Urban Decay
Subversion Primer
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£15.50

Urban Decay
Naked Flushed Double Ended Brush
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£23.00

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Urban Decay
24/7 Velvet Glide on Eye Pencil
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£15.50

Urban Decay
Complexion Primer Potion - Brightening & Tightening
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£19.50

Urban Decay
Good Karma crease brush
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£15.00

Urban Decay
Summer Collection: Ultimate Ozone pencil
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£15.00

Urban Decay
Perversion Angled Brush
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£12.50

Urban Decay
Super-Saturated - ultra intense waterproof cream eyeliner
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£16.50

Urban Decay
Super Curling Mascara
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£15.50

Urban Decay
Eyeshadow Primer Potion-Eden
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£16.00

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Urban Decay
Heavy Metal Glitter Eyeliner 7.5ml
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£14.00

Urban Decay
Grindhouse Sharpener
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£7.00

Urban Decay
Perversion Travel Sized Mascara
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£8.00

Urban Decay
Naked Skin Beauty Balm-Illuminating 35ml
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£23.50

Urban Decay
Ink for Eyes - waterproof precision eye pen
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£15.50