Debenhams are the pioneers of designers on the high street, with a current portfolio of over 21 designers, spanning fashion, accessories, men’s, childrenswear and homewares over 48 ranges.
Designers at Debenhams boast some of the hottest names in British fashion and design, and it is the most successful exclusive designer/retailer collaboration in the world.
The first designer collaboration began in Autumn 1993 with small collections from Philip Treacy launching hats and BDL by Ben De Lisi evening wear.
In Autumn 1996 the first major collection was launched by J by Jasper Conran for women featuring suiting and smart daywear.
Each designer works closely throughout the season with design managers and buyers from development of the brand, ticketing, packaging and right through to the finished item being displayed in store.