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THE STORY

Manchester born designer Matthew Williamson demonstrated his unwavering creative vision from the very beginning of his design career. Aged 18, he embarked on a Fashion Design course at the world famous Central St. Martins College in London. Graduating in 1994, his career in fashion began freelancing for Marni followed by a position designing at British high street store Monsoon.

Matthew’s first collection debuted in 1997 at London Fashion Week. Entitled ’Electric Angels’, it was a unique and pioneering assortment of clothes that combined intricate beading and patterns with vibrant fabrics. Displaying the collection on a host of supermodels, such as Kate Moss and Helena Christensen, made Matthew’s first foray in to luxury fashion a resounding success.

Along with the cultivation of his own label, Matthew became creative director of Pucci in 2005. His love of exuberant patterns and fabrics made him the perfect match for the company. His celebrity following has continued to grow since his label launched with clients including Kate Moss, Sienna Miller, Sarah Jessica Parker and Madonna. His designs are credited with establishing the highly popular "boho-chic" trend of 2005.

THE COLLECTION

Matthew joined the list of Designers at Debenhams in 2002 with his highly successful Butterfly by Matthew Williamson range. The collection extended from accessories and childrenswear into womenswear in 2009 and to homeware in 2010. Matthew has always been inspired by aspects of Eastern and Oriental culture and this is reflected in his ranges at Debenhams. Hypnotic patterns and warm vivid tones create a beautiful vibrancy which has become part of his signature style.