Style Guide - Spring/Summer 2010
Forget drab winter weather, our SS10 collections have arrived and are sure to brighten up the dullest of days. You’ll find all our key looks for the season so you can shop the hottest trends and must-haves with ease. There’s a style statement to be made in every department.
Fluid
Simple, easy-to-wear styles in soft and silky fabrics.
New Nautical
Classic, flattering shapes in modern maritime styles.
Romantic
Beautiful blush and beige tones with a boudoir feel.
Tribal
Ethnic meets military with striking prints and pattern.
Earth Society
Care-free and organic with a woodland colour palette.
East End Wheels
Urban meets vintage with cool, comfortable casualwear.
Into the Blue
Nautical with a 1940s twist and crisp, clean lines.
Film Academy
Loosely tailored, classic, laid-back and luxurious.
Ethereal
An enchanting fairytale featuring soft, pastel colours.
Ethnic Ethic
Organic, adventurous and global with earthy brights.
Jubilation
A colour rush of all that's arty, urban and kitsch.
Simple Life
Minimal and traditional with an authentically aged feel.
Nomad
White interjected with dark woods, yellow and inky blue.
New Brittannia
Brightly-coloured homeware with a patriotic feel.
Femme Fatale
Catwalk glamour with tailored detailing and sparkle.
Hedgerow
Capturing the essence of the countryside.