When it comes to smart, classic clothing there aren't too many people who can deliver year in, year out.
Step forward Mr Jeff Banks.
His commitment and passion for fashion now spans six decades and he doesn't look like stopping anytime soon. His latest offering is a take on the staple of every man's wardrobe - the white shirt. Done badly they can look cheap, muddled and ill-fitting.
Done the Jeff Banks way the shirt is understated, modern and looks stunning either with a jacket, causal blazer or simply on its own. There are eight to choose from including a button-down, full cutaway and two-button collar. And at £25 each or three for £60 it's no wonder Jeff Banks and Debenhams are such a hit together.
The shirts are made with fine, long-staple, super 80s cotton and the fabric has a -50°C liquid ammonia finish, which makes the material even softer.
Jeff Banks. Job done.