In the beginning...
The beauty revolution...
Bobbi's love affair with makeup started at an early
age when she discovered her mother's collection of cosmetics. This passion for beauty continued into Bobbi's teens and
led her to Emerson College in Boston, where she earned a degree in theatrical makeup.
After graduating, Bobbi headed for New York City to work as a professional makeup artist, but soon became frustrated by the lack of flattering makeup on the market. A chance meeting with a chemist at a magazine photo shoot chnaged everything. "I had the idea to create a lipstick that didn't smell, wasn't greasy, and looked like lips, only better". The idea became a reality with the creation of ten lipsticks that enabled a woman to create an infinite number of wearable shades, just by mixing and blending them.
Bobbi debuted her line of lipsticks in 1991 at Bergdorf Goodman in New York City - and it was clear that a beauty revolution was underway. Women instantly embraced her uniquely flattering makeup and realistic approach to beauty.
As an entrepreneur, wife, and mother of three, Bobbi continues to strike a chord with consumers - it's about achieveing and aintaining balance, cultivating a positive outlook, and loving yourself the way you are.
"The secret to beauty is simple - be who you are."