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This new designer concept will bring contemporary designers to the high street, showcasing between two and four designers at any one time. Edition aims to establish a hot bed to continually introduce emerging creative talent, with the goal to establish the next generation of Designers at Debenhams.
Edition, will launch in stores and online in spring 2011 with clothes from Jonathan Saunders and Preen and accessories from Jonathan Kelsey. Roksanda Ilincic will join the other designers with her collection in the autumn. Get ready to celebrate the future of the fashion industry with a new breed of Designers at Debenhams.
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Famed for his iconic use of bold prints and colour, Jonathan's collections exhibit a fresh energy with modern sex appeal.‘‘It’s exciting to be able to design for a new market. The goal was to create a collection that was simple, modern and wearable with a focus on clean cuts and fresh colour.’’Jonathan Saunders
This unique fashion duo are best known for their minimal designs with both a masculine and feminine aspect. A strong silhouette with an effortless edge creates a smart modern mood. ‘‘We thought about real women across all ages during the design process; so there will be something for everyone regardless of shape or age.’’Justin Thornton and Thea Bregazzi of Preen
With an impressive repertoire in the shoe industry designing for Jimmy Choo, Mulberry and Pucci, Jonathan Kelsey has developed an unmistakable signature style. His designs are unashamedly sexy, intelligent and modern. ‘‘Working on the handbags has been particularly exciting as it’s a new area for me and I enjoyed taking what I do on shoes and turning it into a beautiful bag.’’ Jonathan Kelsey