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THE STORY


Julien Macdonald, nicknamed the "King of Glamour" grew up in South Wales. Taught to knit by his mother, he was interested in design from a young age.

After completing a fashion textiles degree at Brighton University, he achieved a master's degree from the Royal College of Art in 1996. His work was soon noticed and among his many admirers were Karl Lagerfeld and the late Isabella Blow.

Macdonald has become a key part of British fashion, cementing his status by working alongside designers such as Karl Lagerfeld and Alexander McQueen, in addition to landing the role of head designer at Givenchy in 2001. He has received numerous awards for his work as well as an OBE in 2006 for his services to fashion.

Amongst Julien's achievements are being asked to reinvent the British Airways uniform in 2000 and creating a range of clothing for Barbie. Julien also designed the outfits for Kylie Minogue's world tour. This assortment of defining moments in his design career have led to him dressing numerous celebrities, including Shirley Bassey and Cheryl Cole who are amongst his many fans.

In 2001 and 2003, Julien received the British Glamour Designer of the Year award, a further nod to his status as an important member of British fashion.

THE COLLECTION

In 2003, Julien began designing his Star by Julien Macdonald range for Debenhams. This has since been expanded to include women's occasionwear, accessories and homeware. Star by Julien Macdonald offers glamorous styles that create maximum impact.

His signature style provides the collections he designs for the Debenhams range with stunning catwalk inspired pieces. He continues to create stunning pieces for his Debenhams range as well as his couture line.

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We're excited to discover you're launching a new range with a new name… how did Diamond by Julien Macdonald come about?
I'm so thrilled to be launching a fun, young, glamorous line at Debenhams called Diamond. I decided to call it Diamond as Diamonds sparkle and dazzle just like the girl who wears the Diamond range. Diamonds after all, are a girl's best friend (as the song goes).

How does the new collection differ from the existing Star by Julien Macdonald range at Debenhams?
I like to think of Diamond being the younger sister of Star, diamond is fun and flirty, Star is sophisticated and glamorous.

What are the key pieces we should be snapping up for Spring?
To get the latest look, go for a one shoulder dress. Diamond features some fabulous dresses in bright colours. Animal print is also a must-have and adds a sexy edge to any style, from going out tops, to party dresses and jumpsuits.

When you were growing up, what made you want to become a designer?
In fact, when I was young, I always wanted to be an actor or an artist. I never dreamed of being a fashion designer, but while I was at art college I found I had a natural flair for colour and textiles. This in turn lead me to the path of fashion which I am so grateful for as over the years I've had the pleasure of working with incredible people such as Karl Lagerfeld at Chanel and the brilliant Alexander McQueen.

Which celebrities do you think always look stylish?
I love the style of Rihanna, Kylie and Cheryl who I have dressed too. They are amazing, beautiful artists; they have fun and exude glamour - just the kind of girls that could wear Diamond.

Have any fashionable celebrities been an inspiration for 'Diamond'?
Women who love fashion, love dressing up and love parties inspire the collection - but you don't have to be famous, just look great. I have lots of friends and people I see around me that inspire me too.

Which is your favourite piece from the new collection?
Orange is my favourite colour this season so I love the one shoulder orange satin dress on Tali in the campaign coming later in the season. She looks great. In general I love bright uplifting colours that make you stand out from the crowd… I also love the all-in-one animal print jump suit - just put on a pair of high heels and make-up for a super sexy and cool look. The mini trench is a classic and works with everything.

We also hear that there is a Childrenswear collection in the pipeline, can you tell us more about that?
I am very excited about the new launch of the Julien Macdonald Girls range for Debenhams. It's fabulous and fun, for the girl who loves dressing up day to day or for a party. Full of fashionable pieces including diamante encrusted jeans, fabulous graphic tees, special party dresses with playful leopard print, combined with gold & silver glitz for a bit of sparkle.