Ed Hardy's latest fragrance "Born Wild" reflects this moment in American culture and the under current in all Ed Hardy's work of a free America. When envisaging this scent, Calice Becker "Imagined the feeling of being on a tropical island watching the vibrant sunset, sipping on brilliantly coloured cocktails and being intoxicated with the aromas around me. To me, fragrance is full of life and effervescence, like a tropical paradise."
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