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MAKE UP FOR EVER - 'Ultra HD' liquid foundation 30ml


Product description

Item No. 1234350557

Make Up For Ever 'Ultra HD' foundation comes in 40 shades. Light shades cover the following numbers R210, R220, R230, R240, R250, R260, Y205, Y215, Y225, Y235, Y245, Y255, Medium shades cover the following numbers R300, R330, R360, R370, Y305, Y315, Y325, Y335, Y345, Y355, Y365, Y375, Y385, Tan shades cover the following numbers Y405, Y415, R410, R420, Y435, Y445, R430, Y425, Y455, Dark shades cover the following numbers R510, Y505, Y535, R530, R520 and R540 and the letters R and Y reflect whether you are a red or yellow undertone. It is created for the very latest high definition technologies of the film and TV industry, 'Ultra HD' advanced formulas look invisible on 4K camera and to the naked eye. It is perfect for the make up pros and for you. 'Ultra HD' foundation feels like a second skin, but still provides medium coverage and the light diffusing formula looks natural and makes the skin look flawless and feel moisturised.

  • Volume: 30ml
  • Medium coverage
  • Exclusive 4K complex guarantees invisible, natural and comfortable make up

Free Gift

Free gift when you buy any Make Up For Ever foundation

Your gift includes:

  • Step 1 Skin Equalizer Primer
Find out more

10% OFF* for new cardholders

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*T&Cs apply. Credit available to over 18's & subject to status, provided by NewDay Ltd. UK only.

Delivery options

Home Delivery

Standard (within 5 working days)
£3.49 or FREE on orders £45 or over
Next Day (order before 9pm)
Nominated Day or Evening
£3.99 - £6.99

Click & Collect

Next day store delivery (order before 9pm)
£2.00 or FREE on orders £20 or over

Non returnable item - Beauty

Once the original packaging has been opened we are unable to exchange or refund this item, unless faulty.


'Ultra HD' liquid foundation 30ml is rated 4.2 out of 5 by 67.
Rated 5 out of 5 by from A brilliant foundation This foundation is a great colour for me, it matches my skin perfectly. It lasts a really long time and it looks great in pictures.
Date published: 2018-01-01
Rated 5 out of 5 by from Great foundation! Very good quality stuff . Makes my skin look velvety and it's light, not sticky or oily. Product was delivered very fast too
Date published: 2017-12-28
Rated 5 out of 5 by from 100% recommend I have been using this foundation for 3 years and it is my ultimate ride or die foundation. I have dry skin with pinky/red undertones which this foundation is able to cover. It has a medium coverage and leaves a semi sheen finish. A great thing about this foundation is its buildability, you can build up layers without it looking cakey. That leads me to my next point: this foundation is like a SECOND SKIN!!! It covers up marks/flaws and yet it looks ultimately natural, like your own skin but clearer. It has a glow to it and can become shiny throughout the day but this is not a problem for me as I prefer a glowy finish as opposed to a matte finish. This foundation has staying power; 10 hours later and the foundation will look the same as it did when first applied! And, it lasts forever! One bottle lasts me a year. I would 100% recommend this foundation if you are looking for a natural yet medium coverage foundation.
Date published: 2017-12-09
Rated 5 out of 5 by from Great photo ready foundation I have recently purchased this foundation. This foundation is amazing. The finish is dewy and soft not matt ( I always wore matt.. but this is much better). This is a great HD ready product, it has great coverage whilst looking light. It's great in photos... I have spent a further amount last week on concealer and blusher . I am so impressed I wanted to share it with you. Try it you won't be disappointed.
Date published: 2017-12-07
Rated 5 out of 5 by from Make up Forever Been using Make up Forever Foundation for a couple of years now and have always loved wearing it. As I'm over sixty I think I've found the perfect foundation for my skin.
Date published: 2017-11-14
Rated 5 out of 5 by from Overall great Great medium coverage foundation that is easily buildable. Great finish powdered or unpowdered and lasts all day on the skin without moving.
Date published: 2017-11-07
Rated 5 out of 5 by from 100% worth the money I have been a MAC foundation die hard for 10years+ this is the only foundation I have found that blends onto my skin just as flawlessly, bought this foundation on holiday and was delighted to find a stockist in the uk!!!
Date published: 2017-10-23
Rated 5 out of 5 by from very light and natural look I was given this foundation as a present but i love the feel of gives a natural light look..
Date published: 2017-10-12
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