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Benefit - 'They're Real!' push-up eyeliner 1g


Product description

Item No. 1239010133

'They're Real!' push up eyeliner is the first ever lash hugging gel liner in a pen. This matte black gel formula won't smudge, budge or dry out and the innovative soft accuflex tip hugs your lash line from corner to corner. The closer the line, the bigger the eye! The angled accuflex tip works both ways. The 91% said it was longwearing. The 81% said it was waterproof. The 88% said it hugged the lash line. The 84% said eyes looked visibly larger. Results observed in a consumer survey. Twist base once to push up gel liner to tip. Resting the accuflex tip on the base of your lashes, slowly glide along your lash line from the inner or outer corner. For first time use, remove and discard tip protector. Activate 'They're Real!' push-up liner by twisting base until gel is delivered to tip. Wipe any excess on tissue.

  • Volume: 1g
  • Free delivery for Beauty Club members. Enter code SHBC once you add your product to bag

Free Gift

Free gift when you spend £70 on Benefit

Your gift includes:

  • They're Real! Mascara In Jet Black Fun-Size
  • High Beam Fun-Size
  • The Professional Fun-Size
  • They're Real! Remover Fun-Size
  • They're Real! Tinted Primer Fun-Size
  • Roller Lash In Black Fun-Size
  • Benetint Fun-Size
  • Hoola Fun-Size
  • It's Potent! Eye Cream Fun-Size
  • Watt's Up! Fun-Size
  • Stay Don't Stray In 01 Light/Medium Fun-Size

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Delivery options

Home Delivery

Standard (within 5 working days)
£3.49 or FREE on orders £45 or over
Next Day (order before 9pm)
Nominated Day or Evening
£3.99 - £6.99

Click & Collect

Next day store delivery (order before 9pm)
£2.00 or FREE on orders £20 or over

Non returnable item - Beauty

Once the original packaging has been opened we are unable to exchange or refund this item, unless faulty.


'They're Real!' push-up eyeliner 1g is rated 2.8 out of 5 by 360.
Rated 1 out of 5 by from Never again I’m disappointed to say it is honestly the worst liner I have ever used! It comes out all gloopy with small chunks of gel that stick to my eyelid in random places...most certainly doesn’t glide on. I really am so disappointed with this product.
Date published: 2017-12-11
Rated 2 out of 5 by from Good applicator, awful formula The applicator does take some getting used to, but once you get a hang of it, it's great. However, the formula is atrocious - it's the driest, thickest, clumpiest liner I ever had the misfortune to use. The ONLY way to apply it is to stretch your skin very tight and press down hard - then it glides, but it's still hard to get a sharp edge. Otherwise it gets stuck in one place, clumps and falls off. If you go over the same place more than once, it builds up too thick, cracks and falls off. The drying isn't fast, it's instantaneous, the liner comes out already dry, so if you don't get it completely perfect on the first try, you won't be able to correct it. So please, Benefit, keep the applicator but fill it with a more liquid formula.
Date published: 2017-11-15
Rated 5 out of 5 by from Amazing. No smudging OMG this is the best eyeliner iv ever used, It stays on all day with NO smudging. Its very black and the application is super easy. Will repurchase
Date published: 2017-11-02
Rated 1 out of 5 by from Useless! So disappointing! I got an eyeliner demonstration in store, and was shown that you wipe the top before giving a couple of clicks and it should work effortlessly, using a tiny amount. Trying it myself at home has been a really frustrating experience. It seems really dry, coming out in small lumps and not flowing at all. I had to click the bottom loads of times before anything appeared the first time, and every time I try to use it it's really difficult to get an amount on the end which doesn't come off as a lump, or is so negligible it doesn't go far. I went back to the store after a week of trying; the girl checked the eyeliner, said it wasn't faulty and I just needed to practise. She also mentioned that it helps to warm the eyeliner in your hand/pocket before using it! She then walked off and left me standing there. I've spent another couple of weeks trying to get it to work with no success. My daughter (who is in her early 20s) also tried it with no success. It's been a complete waste of money and I'm really uphappy with the product/service. Having used other, cheaper, eyeliners, the Benefit one is the best for being totally waterproof and smudge proof, shame it's not fit for purpose. I won't be buying Benefit again.
Date published: 2017-10-12
Rated 1 out of 5 by from The worst ever!! Don't waste your money! This is the worst eyeliner I've ever tried by far! Although the idea behind it is awesome, it just doesn't work at all. The product inside just dries and forms a thick mass that clogs the pen (yes, it already came to me like this!). They say you should click the base once, but believe me: nothing happens!!! When the product finally comes out, it has this weird dried texture, making impossible to have a full dark line. It clogs all the time, and suddenly a huge amount of "dried product" comes out (wasting lots of it). A huuuuge waste of money. I am extremely disappointed about this product.
Date published: 2017-10-12
Rated 1 out of 5 by from Complete waste of money I paid full price for this awful eyeliner and I am furious that it is so unusable. All the other Benefit products have been great......I do think the company should be refunding us as the product is not fit for purpose. It comes out when it has its lid on......but doesn't when you are trying to use it. If it does come out its like a little lumpy sausage. Thoroughly disappointed........................................
Date published: 2017-09-02
Rated 5 out of 5 by from Awesome I was skeptical because this item had some poor reviews, but after trying it I can say that it is my favorite eye liner ever. I used to try to do winged liner 3-4 times a day before just giving up completely because I was so horrible at it, but this eye liner makes it so easy!!! Perfect wings every time!! Amazing!!
Date published: 2017-08-10
Rated 1 out of 5 by from Terrible Product - Waste of Money I bought this product as I am a big fan of a wide range of Benefit products that I have been using for a few years now and would happily give five stars too. However this eyeliner was the most disappointing product I have ever used from this makeup brand. The gel product its self is actually a really good colour, and when applying to the back of my hand glides on smoothly, after a few twists to remove the dry gel from the tip of the applicator. However when applying to my eye, the liner would just not work unless I stretched out the outer corner of my eye to provide a more firm canvas which obviously I do not want to do. In addition when the liner was used in this manner it came off in clumps and large bits which stained the rest of my eyelid and ruined the rest of my eye makeup. Overall the product is not worth the amount of money I paid for it and I am especially disappointed considering how amazing other Benefit products are.
Date published: 2017-07-11
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