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Benefit - 'They're Real!' tinted mascara primer


Product description

Item No. 1239010172

'They're Real!' mascara is partner in prime. This tinted mascara primer that tints, defines and primes lashes. Wear this innovative mink brown primer alone to give lashes for a feathery and natural look. Wear this mascara as a primer to dramatically boost length and separation beyond belief.

  • Free delivery for Beauty Club members. Enter code SHBC once you add your product to bag

Free Gift

Free Gift with £60 spend on Benefit

    Free gift includes:
  • They're Real! Mascara In Jet Black Fun-Size
  • High Beam Fun-Size
  • The Professional Fun-Size
  • They're Real! Remover Fun-Size
  • They're Real! Tinted Primer Fun-Size
  • Roller Lash In Black Fun-Size
  • Benetint Fun-Size
  • Hoola Fun-Size
  • It's Potent! Eye Cream Fun-Size
  • Watt's Up! Fun-Size
  • Stay Don't Stray In 01 Light/Medium Fun-Size
Terms & Conditions

10% OFF* for new cardholders

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*T&Cs apply. Credit available to over 18's & subject to status, provided by NewDay Ltd. UK only.

Delivery options

Home Delivery

Standard (within 5 working days)
£3.49 or FREE on orders £45 or over
Next Day (order before 9pm)
Nominated Day or Evening
£3.99 - £6.99

Click & Collect

Next day store delivery (order before 9pm)
£2.00 or FREE on orders £20 or over

Non returnable item - Beauty

Once the original packaging has been opened we are unable to exchange or refund this item, unless faulty.


'They're Real!' tinted mascara primer is rated 4.8 out of 5 by 26.
Rated 5 out of 5 by from Just must have It defines my eyelashes and is a perfect addition to anyone's collection. I've got very fine eyelashes and this primer makes them fuller. Sometimes I don't even bother applying mascara
Date published: 2018-01-04
Rated 5 out of 5 by from GREAT, LITTLE PRODUCT These products have been proved to be kind of natural looking along with the protein content, they are far better than thick gooey mascaras. Also, small sizes makes for more space for travelling. Thank you!
Date published: 2017-09-27
Rated 5 out of 5 by from Just my favorite! I adore this product all on it's own. I barely have eyelashes and this mascara lengthens the lashes and no clumps. It's great for morning rushes and great once you add your regular coat of mascara on top for a dramatic effect.
Date published: 2017-09-15
Rated 5 out of 5 by from Fantastic lashes! I honestly thought the idea of an eyelash primer was just a scam to get people to buy more cosmetics products. I can't remember why I ended up purchasing They're Real! Eyelash Primer but I'm so glad I did! The primer looks great alone if you're looking for a natural day time look, but it's amazing when used with They're Real! Mascara. I noticed that when I used the primer my eyelashes appeared longer, were better separated, and I didn't have to use nearly as much mascara product.
Date published: 2017-08-01
Rated 5 out of 5 by from Highly recommended I had a Benefit makeover which resulted in me purchasing quite a few products. This was one of them. Very impressed with the colour and definition of the lashes once applied. Made a lovely base when I topped up with They're Real mascara when I went out after work.
Date published: 2017-02-09
Rated 5 out of 5 by from Amazing I cried all day after someone cut through my final gcse piece for textiles and it didn't smudge one bit
Date published: 2017-01-23
Rated 5 out of 5 by from Primer or mascara? Easy to apply and just looks like you are wearing brown mascara, perfect for day wear, even better when you apply mascara on top, lashes look much longer and feathery. Would definitely recommend.
Date published: 2016-12-09
Rated 5 out of 5 by from Favourite primer I love this primer and the colour I often wear it on its own for a natural look or with mascara to really give my lashes length and volume, on the pricey side but worth it
Date published: 2016-12-03
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