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Benefit - 'They're Real!' tinted mascara primer

Product description

Item No. 1239010172

'They're Real!' mascara is partner in prime. This tinted mascara primer that tints, defines and primes lashes. Wear this innovative mink brown primer alone to give lashes for a feathery and natural look. Wear this mascara as a primer to dramatically boost length and separation beyond belief.

  • Free delivery for Beauty Club members. Enter code SHBC once you add your product to bag

Extra 33% off when you buy 3

Part of our Benefit offer. Extra 33% off when you buy 3 or more.

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Delivery options

Home Delivery

Standard (within 10 working days)
£3.49 or FREE on orders £45 or over
Next Day (order before 9pm)
Nominated Day or Evening
£3.99 - £6.99

Click & Collect

Next day store delivery (order before 7pm)
£2.00 or FREE on orders £20 or over

Non returnable item - Beauty

Once the original packaging has been opened we are unable to exchange or refund this item, unless faulty.


'They're Real!' tinted mascara primer is rated 4.6 out of 5 by 9.
Rated 5 out of 5 by from GREAT, LITTLE PRODUCT These products have been proved to be kind of natural looking along with the protein content, they are far better than thick gooey mascaras. Also, small sizes makes for more space for travelling. Thank you!
Date published: 2017-09-27
Rated 5 out of 5 by from Primer or mascara? Easy to apply and just looks like you are wearing brown mascara, perfect for day wear, even better when you apply mascara on top, lashes look much longer and feathery. Would definitely recommend.
Date published: 2016-12-09
Rated 5 out of 5 by from Favourite primer I love this primer and the colour I often wear it on its own for a natural look or with mascara to really give my lashes length and volume, on the pricey side but worth it
Date published: 2016-12-03
Rated 5 out of 5 by from Great product, worth the money. Great premier, definitely worth the money especially if you struggle applying false lashes this gives loads of length (no volume). Great on its own every day or layered up with a black mascara on top for evenings.
Date published: 2016-06-06
Rated 4 out of 5 by from Great brush !!! Love this product. Mine version came as a free sample in a magazine vefore Christmas and after using the first, bought several of the magazines as the full size version wasnt out until after Crimbo. Love the mini versions still and theyre great for a girls bag (wish they also sold mini sizes) but very pleased I now have full size version too.
Date published: 2016-03-30
Rated 2 out of 5 by from a let down! I was really looking forward to trying this product as I am such a fan of benefit mascaras mainly the " they're real" however this does nothing for me I feel like its such a step down from the amazing mascaras they do interms of the quality of the product to the design of the wand! I have used other branded lash primers in the past and this is just disappointing! I gave it two stars because atleast it does the job of priming my lashes and separating them but that's it, no volume no length adds no drama to my mascara on top and that's not what am looking for, if I wanted what this actually did for me I would just buy a clear mascara!
Date published: 2016-03-17
Rated 5 out of 5 by from Nice Lashes This extends lashes and goes on lovely no smudges, when I apply my mascara makes lashes look longer. Also I am very sensitive to other make up and I find with all the Benefit range its kind on my skin and worth every penny.
Date published: 2016-02-19
Rated 5 out of 5 by from Amazing lashes This product is amazing. My lashes look longer, fuller, and healthier even without mascara. I would fully recommend this product.
Date published: 2016-02-07
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