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Benefit - 'It's potent!' eye cream 14.2g


Product description

Item No. 1239029114

Your eyes can't keep a secret, they are the first to show signs of age and stress. 'It's potent!' Eye cream fades dark circles and helps smooth fine lines for brighter, younger looking eyes. It contains a peptide complex known to help restore elasticity and firmness, a blend of hydrating botanical extracts including apple extract, known to help boost collagen, and loquat extract, known to help protect the skin from free radical damage. Apply ooh-la-lift, our instant under-eye brightener, after 'It's potent!' Eye cream for an extra brightening boost.

  • Volume: 14.2g
  • Targets ageing and wrinkles

Free Gift

Free Gift with £60 spend on Benefit

    Free gift includes:
  • They're Real! Mascara In Jet Black Fun-Size
  • High Beam Fun-Size
  • The Professional Fun-Size
  • They're Real! Remover Fun-Size
  • They're Real! Tinted Primer Fun-Size
  • Roller Lash In Black Fun-Size
  • Benetint Fun-Size
  • Hoola Fun-Size
  • It's Potent! Eye Cream Fun-Size
  • Watt's Up! Fun-Size
  • Stay Don't Stray In 01 Light/Medium Fun-Size
Terms & Conditions

10% OFF* for new cardholders

Plus 500 bonus points worth a £5 voucher when you open a Debenhams Credit Card today

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*T&Cs apply. Credit available to over 18's & subject to status, provided by NewDay Ltd. UK only.

Delivery options

Home Delivery

Standard (within 5 working days)
£3.49 or FREE on orders £45 or over
Next Day (order before 9pm)
Nominated Day or Evening
£3.99 - £6.99

Click & Collect

Next day store delivery (order before 9pm)
£2.00 or FREE on orders £20 or over

Non returnable item - Beauty

Once the original packaging has been opened we are unable to exchange or refund this item, unless faulty.


'It's potent!' eye cream 14.2g is rated 4.2 out of 5 by 150.
Rated 5 out of 5 by from Does what it says Use this product all the time - love it and it lasts for ages.
Date published: 2018-02-09
Rated 5 out of 5 by from Really surprised! I received this as a sample and wasnt expecting to be any good, as I havent found any products that are for my under eyes. I put it on and didnt notice any difference but the next time I looked in the mirror I went WOW! Im a new mum and you can tell! But this product really did make my eyes look brighter and like I'd had more sleep!
Date published: 2018-01-12
Rated 1 out of 5 by from Burning eyes Every time I wear this my eyes burn!! I didn't even realise it was the cream until now! I feel glad after reading reviews that I'm not the only one that feels this way! For a very expensive cream this should not happen! Won't be buying again.
Date published: 2017-11-12
Rated 2 out of 5 by from Did not work for me I have used up nearly three quarters of this product but it did little for me. It can be hydrating but the dark circles underneath my eyes are still as pronounced even when I am sleeping better than I used to. Regret purchasing this. Waste of money in my opinion.
Date published: 2017-07-31
Rated 5 out of 5 by from The best eye cream! If you're looking for the best eye cream then look no further! I was given a sample and thought nothing of it until I tried it. I'm currently having all sorts of treatment for cancer so my skin is extremely sensitive to everything. I have woken up before with swollen puffy eyes from reactions and fluid retention from steroids and I would try absolutely anything and everything to get rid of it but nothing would. I decided to put this eye cream on, it didn't burn, the extreme puffy eyes went within 30 minutes, it stopped a rash I got on my eyes from my treatment, it hydrated my eye area, my dark circles disappeared and so did every last fine line under my eyes. I couldn't believe it, it's honestly magic! The only shame is the price but at least it works and does everything you'd need an eye cream to do.
Date published: 2017-07-28
Rated 4 out of 5 by from Loved this but so expensive I got a free sample of this and my god, I loved it. I like to apply eye cream before my concealer as I have quite sensitive eyes and this SUPER hydrated them It's just the price ... I so wish it were cheaper. This is a product that constantly lives on "Harrie's list of presents for birthday/christmas/anniversary"
Date published: 2017-05-30
Rated 5 out of 5 by from Hydrated undereyes! I bought this as my undereyes were extremely dry. This has completely changed that! I use it before makeup and my concealer doesn't crease at all. Highly recommend!
Date published: 2017-05-21
Rated 5 out of 5 by from It actually works !!! Not only is Benefits eye cream a dream, its luxuriously moisturizing. And the light fragrance makes you feel like you are being pampered in a sea side resort day spa. Your eyes soak up this dreamy potion. Being a guy and At the age of 37! I have struggled with dry skin and dark circles under my eyes for years and after only a few weeks of using "its potent" all of these problems have melted away. My eyes look fresh and bright and I strongly recommend this product. Most importantly, people comment.
Date published: 2017-05-07
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