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Urban Decay - Eye shadow primer potion 5ml

Product description

Item No. 1239320292

Get all the benefits of our legendary eye shadow primer potion, vibrant, crease free shadow that lasts 24 hours in a convenient, travel size tube. Give your shadow 24 hour staying power, even when you're on the run. Our travel size eye shadow primer potion fits in even the smallest bag, so you never have to go without it. This undercover wonder works invisibly to keep colour in place. Apply just a touch before your shadow for crease free, all day and all night staying power. Space age polymer technology fills in any imperfections on the surface of the skin, prepping lids for indestructible eye shadow. No wonder it's the most legendary eye shadow primer in the industry and one of our all time best sellers.

  • Volume: 5ml

Free Gift

Free gift when you spend £50 on Urban Decay

Your gift includes:

  • Deluxe 'Troublemaker' sample size mascara

Additional free gift when you spend £60 spend on Urban Decay

Your additional gift includes:

  • Deluxe 'All Nighter' sample size setting spray
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Delivery options

Home Delivery

Standard (within 5 working days)
£3.49 or FREE on orders £45 or over
Next Day (order before 9pm)
Nominated Day or Evening
£3.99 - £6.99

Click & Collect

Next day store delivery (order before 9pm)
£2.00 or FREE on orders £20 or over

Non returnable item - Beauty

Once the original packaging has been opened we are unable to exchange or refund this item, unless faulty.


Eye shadow primer potion 5ml is rated 4.8 out of 5 by 53.
Rated 5 out of 5 by from A little goes a long way. This primer is brilliant. Eye make up stays put all day.
Date published: 2017-07-17
Rated 5 out of 5 by from Exceeded my expectations The girl at the UD counter asked me if I had an eyeshadow primer & I told her I've got an alright one, to which she replied with "You shouldn't settle for that, you shouldn't settle for anything less than amazing" so I thought I'd give it a go. She was so true though, this primer is amazing for keeping eyeshadow in place all day! I applied my UD Full Spectrum shadows at 6am & it was still going strong at 12.30am the next morning thanks to this bad boy! I purchased this sample size but I will definitely be repurchasing. A must for any eyeshadow lovers.
Date published: 2017-07-10
Rated 5 out of 5 by from Exceeded expectations! This has been recommended to me by various people so I had to try it out; great product! Eyeshadow (also UD) looked the same at the end of the day :)
Date published: 2017-05-09
Rated 5 out of 5 by from Perfect I have oily eyelids and this works perfect for me. Keeps eye-shadows all day long without any creasing, fallout or smudging. I will be return to it for ever.
Date published: 2017-05-02
Rated 5 out of 5 by from Best eye primer ever! I have been wearing eye shadow for years but recently a friend suggested I try the Urban Decay Primer for shadow and it is amazing! I no longer great creases and the shadow stays on all day! I even left it over night, went to the gym and it was still in place after! I would highly recommend
Date published: 2017-04-30
Rated 5 out of 5 by from Amazing!! This eyeshadow primer is amazing, it makes your eyeshadow look sooo much better than without the primer, will definitely be re buying when it runs out.
Date published: 2017-04-12
Rated 4 out of 5 by from A little goes a long way but.... I purchased the travel size because I wasn't totally sure whether I wanted the original or would try the anti ageing one. I love the product, it goes a long way once you get the hang of applying it, you really only do need a tiny amount. I made the mistake of missing a small area and going in with more product after the original layer had dried. It went really cakey and I have to take it off and start over. Once I got it right and learnt to apply it as quickly as possible, It helped the eyeshadow stay in place all day and the colour pigment was much better than without primer. However, I was disappointed that no mention was made before purchase that the size is actually 5ml NOT 6ml as advertised.
Date published: 2017-03-27
Rated 5 out of 5 by from I love this!!! This was my first high-end eye primer and I am so impressed! It's stops my shadow from creasing and gives me a really good base for blending my eyeshadow. I would reccomend this to anyone as it really helped my creasing eyeshadow.
Date published: 2017-02-27
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