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Urban Decay - 'Eden' eye shadow primer potion 10ml


Product description

Item No. 1239320459

A seemingly impossible feat, Urban Decay found a way to make eye shadow primer potion even better. With revamped packaging that includes an applicator, this legendary primer looks more gorgeous and applies with more versatility. The paraben free formula still packs the powers it's famous for 24 hour, crease free shadow, more vibrant colour and smoother application. Eden, a nude matte shade, glides on smoothly and offers full coverage giving you a gorgeously subtle look when worn alone while hiding all redness. Space age polymer technology fills in any imperfections on the skin's surface, prepping your lids for all day shadow. Once you've tried it, you'll never want to live without it. Easy on the eyes in more ways than one, this coveted primer now comes in revamped packaging with gorgeous ombré artwork and a faceted, jewel like cap. Squeeze the potion directly from the tube or use the flocked wand applicator. Either way, you get precise, controlled application every time.

  • Volume: 10ml

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Delivery options

Home Delivery

Standard (within 5 working days)
£3.49 or FREE on orders £45 or over
Next Day (order before 9pm)
Nominated Day or Evening
£3.99 - £6.99

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Next day store delivery (order before 9pm)
£2.00 or FREE on orders £20 or over

Non returnable item - Beauty

Once the original packaging has been opened we are unable to exchange or refund this item, unless faulty.


'Eden' eye shadow primer potion 10ml is rated 4.0 out of 5 by 21.
Rated 3 out of 5 by from its okay on one eye I've had this for a while now and all I'm gonna say is I've been crying for the past 3 hours and one eye is perfect and the other the eyeshadow is non existent. Mostly good tho lol don't cry if you wearing a bomb eyeshadow look.
Date published: 2017-08-07
Rated 5 out of 5 by from AMAZING!! I usually do not write reviews but felt compelled to as this is an amazing product. I am 45 and have oily eye lids, so regardless of how expensive my eye shadows are they always crease by late morning. I read the reviews and thought I would try this (not expecting great results). How I was wrong! It literally turns any shadow (Rimmel, Benefit, Mac, Too faced) into a long lasting and crease free coverage. I am so pleased and would highly recommend this. A definite beauty staple!!
Date published: 2017-08-03
Rated 5 out of 5 by from wonderful I've only ever found Too Faced shadow insurance stopped my eyeshadow creasing but it's colourless and didn't do anything to hide a scar on my eye. I decided to try UD eyeshadow primer in Eden. Not only does this work by stopping creasing, but it takes the redness down on my scar which is fantastic for me!
Date published: 2017-07-25
Rated 1 out of 5 by from Old favourite but new packaging not clever This used to be my fave product as it really does make your eyeshadow last the whole day therefore saving you money and time reapplying and stopping the awful creasing, fading and melting. HOWEVER - I have no idea whose genius idea it was to take an absolutely faultless product and design and replace the easy to use squeezy bottle and nozzle with a much harder tube and utterly pointless wand, which not only delivers insufficient product, but worse still, results in clumps of the product building up around the rim. This is both wasteful and makes it impossible to screw the wand back on fully. It sounds petty but it's so annoying that I am no longer using this product and wont buy another. Clearly some people have never heard the saying, 'If it ain't broke don't fix it.'
Date published: 2017-07-07
Rated 5 out of 5 by from Works So Well!! Bought this not long ago and love it, my only issue is that for the price I'm to use it! Haha
Date published: 2017-06-29
Rated 4 out of 5 by from Good for bold looks Wouldn't recommend if you would only be using it for every day use because, although it's long lasting, it can get quite oily and it looks very cakey without a lot of eyeshadow on top. However, if you will be using bold colours then it's great as it makes them pop and stick for hours.
Date published: 2017-05-26
Rated 5 out of 5 by from Amazing I love this eyeshadow primer, when I brought my first naked palette I received small samples of 4 different urban decay eyeshadow primers and this was by far my favourite. It lasts all day, I suffer with greasy eyelids and this doesn't allow my make up to move at all! Highly recommended great neutral colour to go under any colour shadow. Lasts ages!
Date published: 2017-05-19
Rated 5 out of 5 by from Great product This eyeshadow primer is so good at making sure that your eyeshadow stays on all day long without creasing !!!! Great value for money!!!
Date published: 2017-05-12
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