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Urban Decay - 'Self-Adjusting' face primer 28ml

Product description

Item No. 1239320809

Wish your make up primer adapted to you instead of the other way around. Enter Urban Decay's 'Self-Adjusting' face primer. This colour correcting formula features encapsulated pigments that actually adjust to your skin tone. It creates the perfect soft focus effect so flaws seem to disappear and makes your make up last all day. Blend your way to perfectly blurred skin. Micro-encapsulated beads of pigment are suspended in the formula and burst on your skin, adapting to your skin tone as you apply. This high-tech formula even fills in fine lines, minimises pores and controls shine. Lightweight yet velvety, it dries down to a beautifully perfected matte finish. And when you see how much more smoothly your make up goes on, you'll be hooked!

  • Volume: 28ml
  • Oil free

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Your gift includes:

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  • Bonus gift with £70 spend includes:

  • Deluxe Optical Illusion Complexion Primer

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Delivery options

Home Delivery

Standard (within 5 working days)
£3.49 or FREE on orders £45 or over
Next Day (order before 9pm)
Nominated Day or Evening
£3.99 - £6.99

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£2.00 or FREE on orders £20 or over

Non returnable item - Beauty

Once the original packaging has been opened we are unable to exchange or refund this item, unless faulty.


'Self-Adjusting' face primer 28ml is rated 4.7 out of 5 by 10.
Rated 5 out of 5 by from Primer Good product , when using with urban decay foundation my skin looks amazing
Date published: 2017-09-20
Rated 5 out of 5 by from Can't actually believe it... After my old style smoothing UD primer ran out, I didn't think I'd find anything that smooths out quite as well. I've used this several times now, and on my sensitive and extremely prone to breakouts-skin, it hasn't irritated in the slightest. Today I took a before and after because I wanted to be able to see the difference. My skin is red from acne scarring, and naturally have very large pores, and this just completely reduces it all and even means I don't need to wear as much foundation on the top! Such a great buy into :) and a little goes a long way!
Date published: 2017-07-05
Rated 5 out of 5 by from A-M-A-Z-I-N-G for my oily skin I have very oily skin, especially in the summer & this is a little gift from the Gods at Urban Decay. I partner this with the All Nighter foundation & my make-up literally lasts all day & I don't get the dreaded shiny oily forehead :)
Date published: 2017-06-06
Rated 5 out of 5 by from 10/10 UD does it again Awesome, awesome, awesome! I put this on on top of my quick fix prep spray and it smooths over and blends like a dream, creating a perfect color canvas, which you could totally fix and wear for a minimal look. It doesn't hug any blemishes or dry patches it just makes your skin look like you're looking through a soft focus lens (or that you've used a cheeky photoshop filter). I use naked skin (shade 1.0) on top and finish with naked finishing powder (along with contouring, blush, concealer etc) and then all nighter spray and it lasts better than with any other primer (and I love the other primers). The look isn't super matte so if thats what you want this may not be the best primer for you (try de-slick (it works if you apply as directed) or the optical one) but it gives a nice semi-matte look that matches the naked foundation. I am fair, as I said I use 1.0 in Naked and also in the All Nighter liquid and I don't find this is too dark and I do work it in well. A little goes a long way so start with less, less is most def more.
Date published: 2017-05-28
Rated 5 out of 5 by from Excellent coverage can be worn alone This product is excellent. It's just as good as a face full of makeup but doesn't feel like you've got any on. You only need a small amount to cover the full face. Have recommended it to my Daughter who wears makeup every day for work. Love it!!ⁿ
Date published: 2017-05-18
Rated 5 out of 5 by from Such a lovely primer Leaves a flawless even colour finish and hides all my redness in my face.
Date published: 2017-03-21
Rated 4 out of 5 by from I love this! Bought this recently after taking advice from an UD make up artist on the best primer for my skin. I have an oily t-zone and also suffer from redness. This primer manages to help both! It feels so light and silky when applying and gives my skin a lovely soft matte texture that's perfect to apply foundation on to. Just a little heads up for people buying this for the first time like me, have a practice applying it before you go to use it just so you know how much blending is required for it to match your skin, the more you blend it the more it changes colour
Date published: 2017-02-16
Rated 3 out of 5 by from Not for dry skin I bought this after seeing a MUA raving about it on Instagram. I found the application easy and the chalky white paste soon blended up. I have very dry skin so always moisturise before putting any makeup on. After applying the primer afterwards, it caked up with my moisturiser and visibly highlighted the dry patches on my face. I managed to get it to cover my face the best I could, and did notice is helped my makeup stay on.
Date published: 2017-02-14
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