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Urban Decay Eyeshadow Primer Potion-Original

Item No.1239321019


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This is it - THE most legendary primer in the beauty industry. Eyeshadow Primer Potion is coveted by makeup artists and makeup junkies alike because it guarantees more vibrant eyeshadow that lasts all day and NEVER CREASES! Once you experience its powers (plus how smoothly it glides on - an added bonus) you'll never want to live without it. This magic potion comes in an easy-to-squeeze tube with a needle nose tip so you can control how much you apply. You also now get more primer in every tube - 11 ml instead of the original 10!

Rated 4.8 out of 5 by 142 reviewers.
Rated 5 out of 5 by Excellent eye primer I never used to be able to wear eyeliner as it always creased and left marks over my eyelids and smudged. Then I tried this primer. My eyeliner glides on beautifully over the top and stays put all day. Eyeshadow also looks more intense. This is now one of my all time favouirite products and wished I tried it earlier. Highly recommend. 01/04/2015
Rated 5 out of 5 by Excellent product! I got in a trial size as part of the Naked Palette. I started using it and have just bought the full sized version. I've tried other primers including Mac and Laura Mercier and none have done the job. This one does, my eyeshadow doesn't budge an inch even after 12+ hours. I'm delighted I've found it! 01/04/2015
Rated 2 out of 5 by Cheaper brands much better I personally found this product awful. I bought it as it got great reviews but to be honest cheaper brands that I bought were much better. The packaging on it is really lovely, very fancy. The texture of the cream when it comes out is lovely, when I put it on it has a sort of white shimmer coming from it, it blends nicely at first. The first time I wore it under my make up, I found it did hold my eye shadow and prevented the colours from fading or smudging, however cheaper brands also do this. After a few hours under my bottom eye lid became very dried looking, it caked into my lines (don't have many but this made me look like I had more). I tried using it one day on it's own and was wondering why everyone was looking at me as I walked along, it turned out it dried white a shimmery white and I had just 2 big white shimmery circles around my eyes, I looked hilarious. If I had of known that it had a slight shimmer in it and dried in a pale white I would not have bought it. If you are using it, make sure to blend in well, don't use under your eye lid, make sure not to use outside of areas that there will be no eye shadow. 25/03/2015
Rated 5 out of 5 by The best This is the best eye primer I've ever used. I've tried several top brands but none of them work as good as this one. My eye shadow literally stays on all day and night without smudging or moving. You only need a tiny amount too so the tube lasts a long time. 19/03/2015
Rated 5 out of 5 by Brilliant product This is amazing tiny little bit and my eyeshadow stayed on all day wished I had found this years ago, would definitely recommend 11/03/2015
Rated 5 out of 5 by Does the job beautifully No touch-ups at all. Tried the product with previously used eyeshadows which used to require 3x touch-up a day. No creasing now at all. All day without having to freshen-up my make up. Texture felt a bit awkward at first, but then dries very quickly - this is a great product and I will be recommending it to all my friends. 08/03/2015
Rated 5 out of 5 by Amazing stuff Not a chance of your eyeshadow creasing with this primer underneath, no matter how hot the day is. Holds so firm that it can actually make blending more hard work, but it's worth it! Lasts ages too. 28/01/2015
Rated 5 out of 5 by Really happy with it Received the order this morning and decided to use it. Recently I bought Naked Palette 3 and primer I used before was really bad. The eyeshadow creased within 2 hours :( But with Urban Decay primer it looks perfect! I've been wearing since 12 p.m. :) Definitely a must have! 20/12/2014
  • 2015-04-18T12:07:02.526-05:00
  • bvseo_lps, prod_bvrr, vn_prr_5.6
  • cp-1, bvpage1
  • co-hasreviews, tv_142, tr_142
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