Scientifically tailored to your water type. For the best effects use with AreaH20 soft water shampoo. For a noticeable smoother texture and less flyaway hair. The secret of water and a revolution in hair care. Water varies across the world - and different kinds of water affect hair in different ways. That's why, during four years of hard work and clinical trials, Area H20 biochemists examined the mineral properties of every kind of water type. The result is the revolutionary Area H20 range: a scientifically formulated range of shampoos and conditioners that combat the effects of mineral deposits from different water types. What makes Area H20 such a breakthrough? Metal ions, present in all types of water, react with shampoo to form mineral deposits that cling to your hair. Area H20 shampoos are designed to act as a magnet, attracting mineral ions and allowing you to wash them away far more easily. This means your hair will feel noticeably cleaner, smoother, shinier and less flyaway.
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