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For over a century, BVLGARI has been setting the pace for Italian style and beauty. Pure luxury is obtained by means of daring combinations and meticulous attention to detail that draws inspiration from the timeless beauty of Greek and Roman art, while giving it a distinctive contemporary touch. BVLGARI perfume brings excellence and savoir-faire of its unique jewelry heritage into fragrances. BVLGARI parfums’ vision is to unite talented designers and creators with prestigious perfumers. Each BVLGARI fragrance is an expression of luxury – capturing the brand’s refinement and elegance. Cartier in-house Perfumer since 2005, Mathilde Laurent favours olfactive independence. Her perfumes redefine the codes of traditional perfumery. SHOCK, INSTINCTS, INVISIBLE JEWELRY, FREEDOM, IMBALANCE: these are the concepts used by Mathilde Laurent, to express her inspired and singular vision of fragrance. She breaks the clichés in the world of fragrance in five statements and defines what fragrance is not. Perfume is not an instant gratification. It is a shock. Perfume is not a routine. It is invisible jewelry. Perfume is not sanitized. It awakens our instincts. Perfume is not a gender. It is the freedom of self. Perfume is not harmony. It is imbalance. The Jimmy Choo perfume collection is an essential extension to this lifestyle brand for the urban, fashionable, self-assured fans of Jimmy Choo. Their hero fragrances such as Jimmy Choo Flash and Jimmy Choo Blossom lead the scent scene and reveal the true personality behind the wearer and captures a piece of the Jimmy Choo dream.