Learn more about Diesel
Diesel is first and foremost the story of a man: Renzo Rosso, born in the North of Italy in 1955. He began to design his own clothes and founded Diesel in 1978. Today, Diesel continues to blaze its own trail. It is on a continuing mission to challenge the status quo, experiment with new ideas, innovate and provoke. Never forsaking its original DNA, it has evolved into an iconic global lifestyle brand with an aftershave portfolio that reflects this unique approach. Diesel Only the Brave, Bad and Loverdose are at the very heart of Diesel's story.