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kat von d
Learn more about Kat Von D make up

Kat Von D was born in the small rural city of Montemorelos, Mexico—a heritage she celebrates in her work, from Spanish phrases to Latina folk art.

Kat discovered her passion for drawing in early childhood, filling sketchbooks and expressing her world through pencil and paper. As a teenager, she began experimenting with makeup and fell in love with the deepest red lipsticks and darkest black eyeliners. At age 14, Kat got her first tattoo. From then on, she pursued her career as a tattoo artist, eventually starring in her own show, LA Ink, about her renowned tattoo shop, High Voltage Tattoo.

In 2008, Kat Von D defied expectations, taking the world by storm with her extreme-performance makeup collection. With the largest following amongst any beauty brand on social media, she showcases her creative talent and passion for artistry in her makeup portfolio. Her vision is to develop a product line that meets her own high beauty demands and inspires people to freely express themselves through this form of artistry, all designed with her beloved fans in mind. In the range you can discover some fan favourites including the Kat Von D Tattoo Liner, Studded Kiss Lipsticks and the Lock-it Complexion Foundation range.

What's hot at Kat Von D beauty

Gold Glitter Gel Pots

New + Super-Limited glitter you can wear anywhere!

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kat von d metal crush

Saint + Sinner

Scent the room with your favourite vegan fragrances!

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kat von d lipstick


kat von d foundation


kat von d palette



Kat Von D bestsellers


kat von d makeup

Tara Buenrostro shares what it's like to work with Kat behind the scenes on shoots, direct from the Studded Kiss Crème photoshoot.

Discover more about the NEW Kat Von D Brows collections. Choose from pencil, pomade & powder, in up to 16 shades, to create your ultimate brow look.

Follow us #kvdxdebenhams

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kat von d makeup

Dramatic feline cat-eye

One of Kat's favourite eye looks, done by Kat Von D Artistry Collective artist: Tara Buenrostro!

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kat von d lolita

Monochromatic lolita

Kat Von D artistry collective artist, Steffanie Strazzere shares a rose-coloured monochromatic look.

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