KVD Vegan Beauty

(72 products)

Learn more about KVD Vegan Beauty

KVD VEGAN BEAUTY is an iconic, global, high-performance, vegan and cruelty-free beauty brand that's disrupted the industry since the brand's debut in 2008 -- with 4 high-pigment, long-wear, cruelty-free red lipsticks. In 2010, we created our #1 award-winning eyeliner—Tattoo Liner—and it remains the uncontested holy grail of liquid eyeliner. After pioneering the liquid lipstick craze, we changed the beauty industry again in 2016 when we reformulated our entire line to be 100% vegan, without sacrificing the performance we're known for. Today, we have more than 250 innovative products in every category, hundreds of awards and we're distributed in 36 countries around the world.


Discover our beloved bestsellers available in travel friendly mini sizes.

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True Portrait Foundation

Singer, poet & animal lover, Jhené Aiko, wears "Tan 060." Experience truly lightweight medium coverage in 40 vegan shades.

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Wear any shade confidently with long-lasting lipsticks and liners in universal neutrals, iconic reds and one-of-a-kind bolds.

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Conceal, contour and create your ideal complexion with a range of high-performance products for a flawless face.

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Create endless eye looks with long-lasting, bold pigments, buttery textures and high-impact finishes.

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Shape brows with precision pencils, dimension powders and 24-hour pomades in a range of natural to bold shades.

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