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Learn more about Too Faced

There was a time in the '90s when darkness was all the rage and pink had a bad rep. There was no place for products like Too Faced Chocolate Bar palettes. Enter Jerrod Blandino and Jeremy Johnson. Unimpressed and distressed by the too-serious-state of the cosmetics industry, they longed to start a company that brought back unapologetic glamour and femininity with products like Better Than Sex Mascara and Born This Way Foundation.

Inspired by a love of Paris, unabashed girliness, and the transformative power of cosmetics, they created Too Faced, a boutique brand not afraid to name a product "Too Faced Hangover Primer." Today, Too Faced is a leader within the beauty industry, creating innovative, cruelty-free cosmetics that continuously remind women everywhere to Own Their Pretty.

With Jeremy as CEO/Action Man and Jerrod as Chief Creative Officer/Dreamer, a rebellious spirit, visionary focus, and unexpected humor define the brand to this day.

too faced palette

Eyes

Give your eyes a sweet surprise with decadent eye shadows and the #1 Prestige Mascara in America, Better Than Sex Mascara.

too faced makeup

Face

Go from radiant to matte with a range of flawless formulas that master everything from coverage to color.

too faced lipstick

Lips

Add a pop of pretty to your pout with luxurious, long-lasting formulas that are goof proof and kiss-worthy.

too faced uk

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peaches cream too faced

Peaches & Cream

A peach-perfect collection that smells like a peaches and cream dream.

Discover the collection
born this way foundation

Born This Way

Create complexion perfection with Too Faced's Born This Way collection.

Discover the collection
better than sex mascara

Better Than Sex

Discover Too Faced's iconic mascara that separates, coats and curls each lash to voluptuous perfection.

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too faced melted matte

Melted

Comfortably coats lips in bursts of intense, high impact, super rich, saturated colour that lasts for hours.

Discover the collection

Watch & Learn

too faced makeup

Too Faced Quick Tips

sweet peach tutorial

Get The Look: Sweet Peach

Discover the secret to looking filter-flawless using our Finishing Powders that brightens and iluminates the skin.

born this way foundation

Get The Look: Born this Way

Co-founder Jerrod Blandino reinvents the '90s with his latest innovation

better than sex mascara

How To: Better Than Sex

Get chiseled to perfection quickly and easily with our new Cocoa Contouring and Highlighting kit.

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