Learn more about Too Faced
There was a time in the '90s when darkness was all the rage and pink had a bad rep. There was no place for products like Too Faced Chocolate Bar palettes. Enter Jerrod Blandino and Jeremy Johnson. Unimpressed and distressed by the too-serious-state of the cosmetics industry, they longed to start a company that brought back unapologetic glamour and femininity with products like Better Than Sex Mascara and Born This Way Foundation.
Inspired by a love of Paris, unabashed girliness, and the transformative power of cosmetics, they created Too Faced, a boutique brand not afraid to name a product "Too Faced Hangover Primer." Today, Too Faced is a leader within the beauty industry, creating innovative, cruelty-free cosmetics that continuously remind women everywhere to Own Their Pretty.
With Jeremy as CEO/Action Man and Jerrod as Chief Creative Officer/Dreamer, a rebellious spirit, visionary focus, and unexpected humor define the brand to this day.
BORN THIS WAY
35 natural complexion shades and palettes created to enhance all skin tones.Shop now
The makeup that made us famous, all of our must-have products you’ll love!Shop now