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Learn more about Too Faced

There was a time in the '90s when darkness was all the rage and pink had a bad rep. There was no place for products like Too Faced Chocolate Bar palettes. Enter Jerrod Blandino and Jeremy Johnson. Unimpressed and distressed by the too-serious-state of the cosmetics industry, they longed to start a company that brought back unapologetic glamour and femininity with products like Better Than Sex Mascara and Born This Way Foundation.

Inspired by a love of Paris, unabashed girliness, and the transformative power of cosmetics, they created Too Faced, a boutique brand not afraid to name a product "Too Faced Hangover Primer." Today, Too Faced is a leader within the beauty industry, creating innovative, cruelty-free cosmetics that continuously remind women everywhere to Own Their Pretty.

With Jeremy as CEO/Action Man and Jerrod as Chief Creative Officer/Dreamer, a rebellious spirit, visionary focus, and unexpected humor define the brand to this day.

The Super Coverage Concealer

Conceal, contour, highlight, retouch.

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The Christmas Collection

Dreaming of a Too Faced Christmas

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too faced palette

Eyes

Give your eyes a sweet surprise with decadent eye shadows and the #1 Prestige Mascara in America, Better Than Sex Mascara.

too faced makeup

Face

Go from radiant to matte with a range of flawless formulas that master everything from coverage to color.

too faced lipstick

Lips

Add a pop of pretty to your pout with luxurious, long-lasting formulas that are goof proof and kiss-worthy.

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peaches cream too faced

Peaches & Cream

A peach-perfect collection that smells like a peaches and cream dream.

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born this way foundation

Born This Way

Create complexion perfection with Too Faced's Born This Way collection.

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