Debenhams
Fragrance ad: perfume bottle with grapefruit slices, Debenhams logo, "For every era, for every moment"

Meet the most popular scents from all your favourite brands

Want the inside scoop on the most sought-after scents from your favourite fragrance brands? We’re here to go beyond the bottle, revealing the top-rated icons that just keep flying off our virtual shelves – including must-haves from Hugo Boss, Marc Jacobs & more.

Hugo Boss

The results are in – and the most popular Hugo Boss fragrance we stock onsite? It has to be BOSS Bottled Beyond Eau de Parfum. New to the scene, but rising the ranks for a reason, BOSS Bottled Beyond exudes confidence, characterised by sensual notes of ginger, leather and woody accords. It’s a distinctive, long-lasting signature that stimulates the senses and goes above and beyond for your fragrance collection.

Ginger root next to Boss fragrance bottle on wooden surface

Marc Jacobs

It might be the OG in the Daisy franchise, but it’s the one our customers can’t stop spritzing. Daisy Eau de Toilette for Her started the obsession, a radiant embodiment of positivity that shines bright like the sunshine. The floral concoction features wild berries, jasmine infusion and sandalwood, settling into a whimsical, free-spirited scent that’s both vibrant and youthful.

Close-up of white amaryllis flower with delicate petals and green center

Calvin Klein

A real crowd-pleaser for any fragrance lover, CK One Eau de Toilette is the unisex icon that belongs in every collection. It launched way back in the 1990s as an innovation of its time, rejecting traditional gender stereotypes with a scent for all to enjoy. Notes of papaya, bergamot and violet scatter into a sensual base of musk and amber, producing an aromatic citrus signature that celebrates individuality and simplicity.

Fresh green limes with water droplets and stem closeup

Chloé

Known for elegant perfumes, Chloé is the luxury French fashion house that pays unrivalled attention to detail – and their fragrances are no exception. Chloé for Her is the one everyone’s talking about, an airy, luminous floral fragrance that unfolds like a sunny spring garden. Lychee, damascene rose essence and amber come together in a botanical bloom – the perfect expression of fun, femininity and sophistication in every spritz.

Pink rose with water droplets on petals, close-up

Kylie by Kylie Jenner

The sequel isn’t always the equal, but with Kylie by Kylie Jenner, it’s even better. Kylie Cosmic 2.0 is the gift that keeps on giving, imparting an other-worldly blend of juicy pear, sweet vanilla orchid and sensual amber accord. The scent is both unique and unexpected, balancing floral freshness with a grounding, seductive base for a dreamy signature that’s difficult to resist.

Perfume notes diagram with ingredients: pear, lavender, vanilla orchid, amber, sandalwood, and black bottle