A nod to the icons that started it all, including Henry Holland, Matthew Williamson & Julian Macdonald, and with a rich British heritage at its core, Designers at Debenhams were the blueprint that pioneered the direction of high street fashion in the UK. We’re innovators of the new, the now, and the next – and it’s time to revive our favourite initiative once and for all.

Bold, inclusive, and unmistakably British. The first Designers at Debenhams is preparing to drop, in collaboration with renowned London-based designer, Ashish. Born in Delhi, Gupta, Ashish is known to experiment with texture & colour, redefining the playful and the powerful with the new catwalk-worthy collection to know about.

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