Debenhams

Al Ries

The 22 Immutable Laws Of Marketing Paperback Book

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At a Glance
Definitive marketing rules identified
Real-life campaign examples included
Analyzes successes and failures
Practical commonsense marketing suggestions
Compact 160-page reference guide
Description

Identifies the definitive rules that govern the world of marketing. This book examines marketing campaigns that have succeeded and others that have failed, and why good ideas didnt live up to expectations. It contains reallife examples and commonsense suggestions.

SKU: M9781861976109
Product Details & Care

Binding: Paperback;160 pages; Publisher: Profile Books Ltd; Classification: KJS; Weight: 252 g; Dimensions: 196 x 135 x 11

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