Debenhams

Anne Boden

Banking On It : How I Disrupted an Industry and Changed the Way We...

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At a Glance
Inspiring entrepreneurial story
Revolutionary banking vision
Overcame industry obstacles
Customer experience innovator
Bestselling business memoir
Description

ONE WOMANS QUEST TO REBUILD BRITAINS BROKEN BANKING SYSTEMIf there was ever a business book suitable for TV adaptation, this is it FTIn the aftermath of the 2008 financial crash, the British banking industry had come to a standstill. Trust in the sector had been left in tatters and, despite the emergence of technologies which could revolutionise the customer experience, nobody wanted to upset the status quo.That was until Anne Boden decided to do something radical and start her own bank.Founder of Starling Bank, winner of Best British Bank three years running, in this aweinspiring story Anne reveals how she broke through bureaucracy, successfully tackled prejudice to realise her vision for the future of consumer banking and revolutionised the entire industry forever.ONE OF THE TIMES TOP 5 BEST BUSINESS BOOKS OF THE YEAR 2020A banking blockbuster The Observer MagazineSent shockwaves through the tightknit world of UK tech and venture capital Yahoo Finance

SKU: M9780241453599
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Binding: Paperback;288 pages; Publisher: TBS-Penguin Random House Wholesale; Classification: BGBA; Weight: 326 g; Dimensions: 133 x 256 x 21

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