Business presentations could be simpler, more engaging and so much more effective, and our business lives so much more rewarding if we remember to restore the emotional power of storytelling. In an age that is Data Rich but InsightPoor and when most people in the world of business find themselves caught up in a system of numbers and spread sheets, this influential book (now celebrating its 10th anniversary) shows that the time has come to restore the lost art of storytelling to put the author back in authority to write less and think more. Though a simple stepby step approach, the author shows that we need to change how we communicate in our daytoday lives, and that if we revert to our inherent role as storytellers we are more likely to be both more effective and productive, and a lot less frustrated into the bargain.

Binding: Hardcover;128 pages; Publisher: LID Business Media; Classification: KJP; Weight: 272 g; Dimensions: 179 x 120 x 15

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