Brian Tracy, uno de los conferencistas profesionales e instructor de ventas ms destacado del mundo hoy en da, se dio cuenta que su logro o adelanto ms importante en las ventas fue el descubrimiento de que la Psicologa de Ventas es ms importante que las tcnicas y los mtodos de venta.El reconocido programa de Tracy, La Psicologa de ventas, es el programa de entrenamiento en ventas ms vendido de la historia. Los agentes de ventas aprendernEl juego interno de las ventasCmo eliminar el temor al rechazoCmo construir una autoestima inquebrantableLos vendedores, dice Tracy, deben aprender a controlar sus pensamientos, sus sentimientos, y sus acciones si desean ser ms efectivos.Brian Tracy, one of the top professional speakers and sales trainers in the world today, found that his most important breakthrough in selling was the discovery that it is the Psychology of Selling that is more important than the techniques and methods of selling.Tracys classic audio program, The Psychology of Selling, is the bestselling sales training program in history and is now available in expanded and updated book format for the first time. Salespeople will learn"the inner game of selling"how to eliminate the fear of rejectionhow to build unshakeable selfconfidenceSalespeople, says Tracy, must learn to control their thoughts, feelings, and actions to make themselves more effective.

Binding: Paperback;244 pages; Publisher: Thomas Nelson, Inc.; Classification: KJS; Weight: 346 g; Dimensions: 141 x 215 x 18

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