Dan Heath
Made to Stick : Why some ideas take hold and others come unstuck...
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A NEW YORK TIMES AND INTERNATIONAL BESTSELLERThis book is a gift to anyone who needs to get a message across and make it stick. New StatesmanSmart, lively . . . such fun to read. GuardianMark Twain once observed, A lie can get halfway around the world before the truth can even get its boots on. His observation rings true urban legends, conspiracy theories, and bogus news stories circulate effortlessly. Meanwhile, people with important ideas entrepreneurs, teachers, politicians, and journalists struggle to make them stick.In Made to Stick, Chip and Dan Heath reveal the anatomy of ideas that stick and explain how to make ideas stickier, such as applying the Velcro Theory of Memory, using the human scale principle and creating curiosity gaps. Along the way, they reveal that sticky messages of all kinds from the infamous kidney theft ring hoax, to a coachs lessons on sportsmanship, to a vision for a new product at Sony draw their power from the same six traits.Made to Stick reveals the vital principles behind winning ideas and tells us how we can apply these rules to making our own messages stick. It will transform the way you communicate.An entertaining, practical guide to communication. Financial TimesThis is great for anyone planning a speech or trying to get their message across at work. PsychologiesThe Heaths push beyond what sounds like it should work and explain why it actually does. Time MagazineAnyone interested in influencing others . . . can learn from this...
Binding: Paperback;336 pages; Publisher: TBS-Penguin Random House Wholesale; Classification: JFCX; Weight: 358 g; Dimensions: 196 x 125 x 22
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Items of footwear and/or clothing must be unworn and unwashed with the original labels attached. Also, footwear must be tried on indoors. Items of homeware including bedlinen, mattresses, and toppers, and pillows must be unused and in their original unopened packaging. This does not affect your statutory rights.
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A NEW YORK TIMES AND INTERNATIONAL BESTSELLERThis book is a gift to anyone who needs to get a message across and make it stick. New StatesmanSmart, lively . . . such fun to read. GuardianMark Twain once observed, A lie can get halfway around the world before the truth can even get its boots on. His observation rings true urban legends, conspiracy theories, and bogus news stories circulate effortlessly. Meanwhile, people with important ideas entrepreneurs, teachers, politicians, and journalists struggle to make them stick.In Made to Stick, Chip and Dan Heath reveal the anatomy of ideas that stick and explain how to make ideas stickier, such as applying the Velcro Theory of Memory, using the human scale principle and creating curiosity gaps. Along the way, they reveal that sticky messages of all kinds from the infamous kidney theft ring hoax, to a coachs lessons on sportsmanship, to a vision for a new product at Sony draw their power from the same six traits.Made to Stick reveals the vital principles behind winning ideas and tells us how we can apply these rules to making our own messages stick. It will transform the way you communicate.An entertaining, practical guide to communication. Financial TimesThis is great for anyone planning a speech or trying to get their message across at work. PsychologiesThe Heaths push beyond what sounds like it should work and explain why it actually does. Time MagazineAnyone interested in influencing others . . . can learn from this...
Binding: Paperback;336 pages; Publisher: TBS-Penguin Random House Wholesale; Classification: JFCX; Weight: 358 g; Dimensions: 196 x 125 x 22
49p delivery on all orders over £30 (exc. Bulky Item Delivery)
Super Saver Delivery
£2.99
Standard Delivery
£3.99
Express Delivery
£5.99
Next Day Delivery
£6.99
24/7 InPost Locker | Shop Collect
£2.49
Evri ParcelShop
£3.99
Evri ParcelShop | Express Delivery
£5.99
Premium DPD Next Day Delivery
£7.99
Bulky Item Delivery
£4.99
Northern Ireland Super Saver Delivery
£2.99
Northern Ireland Standard Delivery
£4.99
Northern Ireland Express Delivery
£5.99
Unlimited free delivery for a year with Unlimited Delivery for £14.99
Please note, some delivery methods are not available for products delivered by our brand partners & they may have longer delivery times
Something not quite right? You have 28 days from the day you receive it, to send something back.
Please note, we cannot offer refunds on fashion face masks, cosmetics, pierced jewellery, adult toys, and swimwear or lingerie if the hygiene seal is not in place or has been broken.
Items of footwear and/or clothing must be unworn and unwashed with the original labels attached. Also, footwear must be tried on indoors. Items of homeware including bedlinen, mattresses, and toppers, and pillows must be unused and in their original unopened packaging. This does not affect your statutory rights.
Click here to view our full Returns Policy.
Dan Heath
Made to Stick : Why some ideas take hold and others come unstuck...
- Extend your return window to 35 days
- 100% protection against any shipping mishaps
We Think You'll Like
Sponsored Products
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