A fantastic book. WIREDWitty and instructive. WALL STREET JOURNALInvaluable for anyone wanting to make longlasting change a reality. BBC FOCUSA mustread. FORBESWe all know that change is hard. Its unsettling, its timeconsuming, and all too often we give up at the first sign of a setback. But why do we insist on seeing the obstacles rather than the goal?This is the question that bestselling authors Chip and Dan Heath tackle in their compelling and insightful book. They argue that we need to understand how our minds function in order to unlock shortcuts to switch up our behaviours. Illustrating their ideas with scientific studies and remarkable reallife turnarounds from the secrets of successful marriage counselling to the pile of gloves that transformed one companys finances the brothers Heath prove that deceptively simple methods can yield truly extraordinary results.In a compelling, storydriven narrative, the Heaths bring together decades of counterintuitive research in psychology, sociology, and other fields to shed new light on how we can effect transformative change.

Binding: Paperback;320 pages; Publisher: TBS-Penguin Random House Wholesale; Classification: KJC; Weight: 348 g; Dimensions: 198 x 131 x 21

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