The definitive, behind-the-scenes look at why Pokmon's evolution from a single Japanese video game to global powerhouse captured the world's attention, and how the "gotta catch 'em all" mentality of its fanbase shaped pop culture-and continues to do so today.

Binding: Paperback;224 pages; Publisher: Running Press,U.S.; Classification: JFCA; Weight: 326 g; Dimensions: 140 x 209 x 18

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