Debenhams

David Jackson

Customer-Led Growth: A CEO's guide to building a B2B SaaS company...

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At a Glance
Written by experienced practitioner
Challenges conventional SaaS wisdom
Seven customer-focused growth principles
Endorsed by industry leaders
Description

Successful B2B SaaS CEOs master a powerful dynamic the link between value to customers and revenue for their company. This book, written by someone with first hand experience, unpacks the seven principles on which a true companywide approach to customer focus is built. Questioning many of the concepts on which B2B SaaS companies have been built, the book provides practical advice and a sprinkling of philosophy to CEOs facing the challenge of building a customercentric, growthfocused organisation.What people are saying about CustomerLed Growth."The best book on customer success I have read."Shreesha Ramdas, General Manager, Strikedeck by Medallia"Customer Success books just keep coming. And thats a good thing because the discipline is still young and constantly changing. David Jackson has added a gem to the collection with this insightful book. I always enjoy Davids view of the world because hes actually gotten his hands dirty on this topic and is never afraid to challenge the status quo. Definitely a valuable read."Dan Steinman, Chief Evangelist, GainsightIf youre a SaaS CEO or Founder you need to read this book, in fact you need to read this book if youre not a SaaS CEO but youre interested in making your organisation more customer focussed! Dave injects new thinking into organisational design and value delivery as well as introducing some new, and sometimes radical thinking. This book will challenge what you think you already know!Chris Mitchell, Chief Operating...

SKU: M9781739903015
Product Details & Care

Binding: Paperback;148 pages; Publisher: Amazon Digital Services LLC - KDP; Classification: N/A; Weight: 274.67 g; Dimensions: N/A

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