The Classic British Motorcycle Advertisements series 19101980 offers a unique glimpse into the history of the British motorcycle industry through its press advertising. Each volume showcases a curated selection of themed press adverts, arranged chronologically with one image per page, creating a visual timeline of the featured company and its motorcycle models.The Royal Enfield edition includes over 400 advertisements, complete with original publication dates and reference numbers tied to the Rockers Bike Ads database. While the companys broader history is welldocumented, this collection offers a fresh and captivating way to trace its evolution through two world wars and shifting economic conditions.Youll discover how press adverts reflected the economic climate and regulations of the time, such as postwar petrol rationing and the rise of cyclemotors and sub250cc motorcycles. Early advertisements highlight reliability, while later ones focus on performance and sporting achievements.Occasionally, themes like fuel economy and weather protection appear, though actual progress with the latter making few advances due to buyer resistance on visual appearance grounds. These adverts also highlight the minimal changes in fundamental motorcycle design over seven decades.Images are reproduced in grayscale, as they originally appeared, but with original full colour adverts clearly marked as such.

Binding: Paperback;442 pages; Publisher: Amazon Digital Services LLC - KDP; Classification: N/A; Weight: 708.76 g; Dimensions: N/A

Something not quite right? You have 21 days from the day you receive it, to send something back. When you purchase Debenhams Deliver+, you will have an extra 14 days on top of our standard 21-day window to initate a return.

Please note, we cannot offer refunds on fashion face masks, cosmetics, pierced jewellery, adult toys, and swimwear or lingerie if the hygiene seal is not in place or has been broken.

Items of footwear and/or clothing must be unworn and unwashed with the original labels attached. Also, footwear must be tried on indoors. Items of homeware including bedlinen, mattresses, and toppers, and pillows must be unused and in their original unopened packaging. This does not affect your statutory rights.

Click here to view our full Returns Policy.